Fourth Quarter Highlights • Net sales up 6% year on year to SEK 4,076 (3,845) million – up 4% year on year at constant exchange rates • Free-TV Scandinavia net sales up 7% year on year to SEK 1,160 (1,083) million – up 4% year on year at constant exchange rates • Net growth of 21,000 Nordic premium pay-TV subscribers quarter on quarter – up 9% year on year to 823,000 • Operating income up year on year to SEK 624 (615) million when excluding associated company income and non-recurring items • Operating income of SEK -2,627 (746) million including SEK 101 (131) million of associated company income and SEK -3,352 (-) million of non-recurring items primarily relating to Nova Televizia goodwill impairment • Pre-tax profit of SEK -2,722 (647) million • Net income of SEK -2,845 (528) million • Basic earnings per share of SEK -43.36 (7.50) Full Year Highlights • Net sales up 8% year on year to SEK 14,173 (13,166) million – up 3% year on year at constant exchange rates • Operating income of SEK 1,654 (1,947) million when excluding associated company income and non-recurring items • Operating income of SEK -1,428 (3,671) million including SEK 270 (651) million of associated company income and SEK -3,352 (1,074) million of non-recurring items • Pre-tax profit of SEK -1,625 (3,610) million • Net income of SEK -2,008 (2,927) million • Basic earnings per share of SEK -30.86 (43.25) • Board of Directors to propose increased annual dividend payment of SEK 5.50 (5.00) per share Hans-Holger Albrecht, President and Chief Executive Officer, commented: “We have continued to generate healthy sales growth and reported our highest ever fourth quarter and full year sales in 2009, despite the economic recession and declining advertising markets across Europe. Furthermore, our underlying operating profits were also up year on year in the fourth quarter to record levels, which reflects our ongoing focus on balancing selective investments in the long term development of the business with low cost, efficient operating structures. As previously announced, we have written down the value of some of our emerging market assets, but the underlying performance was better than we expected and better than the results reported by peer group companies. “The results clearly illustrate the benefits of operating an integrated broadcasting business model. Not only have we grown our audience shares over the past year by selectively investing in programming and adding new channels, but we have also increased our market shares and enhanced the competitive positioning of the integrated Viasat media house across our operating territories. The Scandinavian free-TV, Nordic pay-TV, Emerging Market pay-TV and Internet Retailing businesses all delivered sales growth and higher profits in 2009 than in 2008, whilst our emerging market free-TV businesses were profitable again on a combined basis in the fourth quarter. The Scandinavian free-TV operations in particular reported accelerated sales growth in the quarter, whilst our Nordic premium pay-TV subscriber base grew by 9% in 2009. “This operating performance, our healthy cash flows, and our strong and flexible financial position have together enabled us to propose an increased annual dividend payment, which demonstrates our commitment to delivering total shareholder returns.” The company will host a conference call today at 15.00 Stockholm local time, 14.00 London local time and 09.00 New York local time. To participate in the conference call, please dial: International: +44 (0)20 7136 2052 Sweden: +46 (0)8 5051 3785 US: +1 212 444 0481 The access pin code for the conference is 6430880 To listen to the conference call online, please go to www.mtg.se. A replay facility will be made available for 7 days after the conference call. To access the replay, please dial: International: +44(0) 20 7111 1244 Sweden: +46 (0)8 5051 3897 US: +1 347 366 9565 The access pin code for the replay facility is 6430880# *** For further information, please visit www.mtg.se, or contact: Hans-Holger Albrecht, President & Chief Executive Officer Mathias Hermansson, Chief Financial Officer Tel: +46 (0) 8 562 000 50 Investor & Analyst Enquiries Matthew Hooper / Oscar Hyléen Tel: +44 (0) 7768 440 414 / +46 (0) 707 620 024 Email: investor.relations@mtg.se Press Enquiries Bert Willborg Tel: +44 (0) 7912 280 850 Email: bert.willborg@mtg.se