MTG secures exclusive rights to the Sky Sports News channel and content in Nordic & Baltic countries

MTG secures exclusive rights to the Sky Sports News channel and content in Nordic & Baltic countries

February 21, 2013
08.00 CET
Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international entertainment broadcasting group, today announced that it has signed a multi-year agreement with BSkyB (‘Sky’) to distribute the Sky Sports News HD channel on MTG’s Viasat satellite platforms. The Group will include the channel in its Nordic offerings on an exclusive basis from the end of February 2013, and add it to the Baltic platforms later in year. The exclusive agreement also enables MTG to include Sky Sports programming content on its Nordic and Baltic TV channels, as well as on its Viaplay online pay-TV service across the Nordic countries.

Sky Sports News is Sky’s 24 hour a day sports news channel, and is predominantly focused on European football news and the Barclays English Premier League in particular. The channel also provides English language news and feature coverage of a wide range of other sports from around the world.

MTG will distribute the Sky Sport News HD channel on its Viasat satellite pay-TV platforms, as well as in its channel packages on third party cable TV and IPTV networks, in Sweden, Denmark, Norway, Finland, Estonia, Latvia and Lithuania. MTG also has the rights to include selected Sky Sports premium programming content each day on its TV channels and on Viaplay, including content from popular shows like Soccer AM, Soccer Saturday and Deadline Day.

Jørgen Madsen Lindemann, President and CEO of MTG, commented: “This is fantastic news for sports fans who already enjoy our world class and market leading offering of local and international sports coverage. Subscribers to our platforms and channels will now have access to even more of the latest breaking news and expert views from the best known sports stars, personalities and commentators. Sports news is a global headline grabbing phenomenon, and Sky Sports is a strong brand that consistently delivers high quality content. It is great that our viewers will now have access in and out of their homes to even more of the very best sports entertainment.”

Rob Webster, Commercial Group Director, BSkyB, said: “The demand for high quality sports news has never been greater and we’re delighted to be working with MTG to bring the full Sky Sports News channel to an international audience for the first time. For sports fans, there’s no better place for around-the-clock breaking news, expert commentary and interviews than Sky Sports News. We’re thrilled to be developing the channel’s distribution in Europe and are looking forward to sharing all of the action with MTG’s customers.”


For further information, please visit or contact:

Jørgen Madsen Lindemann, President & Chief Executive OfficerTel:                               +46 (0) 8 562 000 50

Matthew Hooper, Executive Vice President of Corporate CommunicationsTel:                               +44 (0) 7768 440 414Email:                  /

Modern Times Group (MTG) is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in CTC Media, which is Russia’s leading independent television broadcaster.

Modern Times Group is a growth company and generated net sales of SEK 13.3 billion in 2012. MTG’s Class A and B shares are listed on Nasdaq OMX Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is required to disclose under the Securities Market Act and/or the Financial Instruments Trading Act. It was released for publication at 08:00 CET on 21 February 2013.

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