The new channel will focus on bringing more than 2,000 live hours of the best esports and gaming each year, featuring the leading esports stars and teams, and coverage of the leading professional esports leagues and international tournaments, events and championships like ESL One, Intel® Extreme Masters, ESL Pro League and DreamHack. The content line-up comprises both ESL’s professional circuits, as well as content from MTG’s DreamHack, which is one of the world’s largest esports companies and organizer of the world’s largest digital festivals. ESL and DreamHack already have global digital audiences of over 100 million viewers through online platforms such as Twitch, Azubu, Hitbox and Yahoo.
“This is a fantastic move by ESL because it will bring esports to an even broader global audience. esports is a global sport played all year round so there is so much content to share. The channel is all about building awareness and growing the gaming community and fan base. There are over 2 billion gamers in the world and we have seen an explosion of interest in esports, with the global fan base now rapidly rising towards 250 million, which is why we want to make more and more esports content available on as many screens as possible.”
Arnd Benninghoff, CEO of MTGx & Peter Nørrelund, CEO of MTG Sport