DreamHack and ESL expand reach with DouYu streaming deal

DreamHack and ESL expand reach with DouYu streaming deal

August 3, 2020
14.05 CEST
STOCKHOLM, July 30th 2020 — Modern Times Group MTG AB’s (publ.) (“MTG”) esports portfolio companies ESL and DreamHack today jointly announce a landmark deal with DouYu that sees digital live streaming of major esports competitions in a Mandarin-language exclusive.

The two MTG companies today announced a one-year deal with DouYu, one of China’s leading streaming platforms with over 158 million monthly active users recorded this year. The ESL Pro Tour for StarCraft II and WarCraft III will be live streamed exclusively on DouYu in 2020 and 2021, covering standard Mandarin and other Chinese languages and dialects.

As part of the deal, DouYu has gained the exclusive rights to broadcast the Pro Tours for StarCraft II and WarCraft III live and On-Demand via digital media. The agreement between both parties also provides exposure for ESL and DreamHack brand partners in a promising and growing market and will maximize the visibility of one of the biggest esports tournaments within the ESL Pro Tour going forward.

For further and more detailed information on the agreement, please visit DreamHack’s and ESL’s respective press rooms.

For more information: Lars Torstensson, EVP Communications & Investor Relations Direct: +46 (0)702-734 879, lars.torstensson (at) mtg.com Oliver Carrà, Public Relations Director Direct: +46 70 464 44 44, oliver.carra (at) mtg.com Reach us: communications@mtg.com Download high-resolution photos: Flickr Follow us: mtg.com / Twitter / LinkedIn ***

About MTG MTG (Modern Times Group MTG AB (publ.)) (www.mtg.com) is a strategic and operational investment holding company in esports and gaming entertainment. Born in Sweden, the shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

Downlad the press files:
Press release (PDF)