Bun Beeson rejoins MTG global programming acquisitions team

August 8 2016

Bun Beeson is appointed as Vice President of Pay-TV and Video-On-Demand Programming Acquisitions. Bun will lead MTG’s team responsible for the acquisition of content for MTG’s Viasat Film and Series channels, Viaplay and other streaming services in Scandinavia and internationally, and focus on the further development of MTG’s programming strategy in the rapidly evolving media landscape.

MTG acquires and commissions hundreds of thousands of hours of content every year for its range of traditional and online free and pay-TV services from Hollywood and independent production studios.

Bun rejoins MTG in London after 6 years at BBC Worldwide as Vice President of Global Acquisitions in the Content Division, where she was responsible for acquiring all content for the international portfolio of BBC branded thematic channels. Bun previously worked at MTG for four years, including 2 years as Head of Acquisitions of Pay-TV Programming for Scandinavia and Eastern Europe. Bun will report into Vanda Rapti, Senior Vice President of Programming Acquisitions.

Jakob Mejlhede, MTG’s EVP of Programming and Content Development, commented: “It is exciting to welcome Bun back to this newly enlarged role working across all of our territories with our pay TV channels and on-demand services. We are buying more content for more windows than ever before, so attracting super skilled and experienced professionals like Bun to lead the deal-making with existing and future content producers and distributors around the world is essential. Bun is a results driven high achiever with a fantastic attitude that fits MTG’s bold, smart, fun and engaging culture.”

Bun commented: I am delighted to be re-joining MTG at this exciting time in the Group’s development. I know the people, and the products well and am looking forward to further expanding MTG’s acquisition of the best content for its customers, and optimising rights utilisation across the Group’s platforms and territories. This is a unique opportunity given the range of MTG’s offering, which is leading the way in the industry as video consumption moves online, on mobile and on demand.”

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MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our popular entertainment brands span Content Production, TV, Radio and eSports, and are available around the world. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

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