TV1000 launched in Russia

March 6 2003

MTG launched a premium pay-TV channel TV1000 in Russia, the Baltics and the Western CIS states of Moldavia, Belorussia and Georgia.

At the time of launch, TV1000 already reaches 100,000 homes in Russia and the Western states, and 150,000 homes in the three Baltic states of Estonia, Latvia and Lithuania. The channel is being distributed via national and local cable networks in each country, including major cities such as Moscow and St Petersburg. TV1000 is paid a fee per subscriber by the cable network operators for the inclusion of the channel in pay-TV packages. TV1000 continues to be available in the premium tier of Viasat’s Direct to Home platform in the Baltic States.

TV1000 is broadcast 24 hours a day and features blockbuster movies including international titles such as ‘Good Will Hunting’ and ‘Jackie Brown’, and local box office hits such as ‘The Brother’, ‘House of Fools’ and ‘The Couckoo’. The channel incorporates both local language subtitling by MTG company SDI Media, the world market leader in subtitling services, as well a dual Russian and English language dubbed audio track.

TV1000 already has half a million subscribers in Scandinavia. The channel generated sales of SEK 768 million and operating income of SEK 107 million in 2002.

Hans-Holger Albrecht, President and CEO of MTG, commented: “This further demonstrates our belief in the huge potential of the high growth markets in Eastern Europe. TV1000 will build on its very strong brand in the Nordic territories to deliver a mix of premium local and international movie content to television viewers in these new
territories, and we aim to extend the channel’s penetration further”.

For further information, please visit, email, or contact:

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group is a leading vertically integrated media group with
broadcasting, production, publishing and media services businesses,
operating in more than 30 countries around the world. MTG is the largest
Free-and Pay- TV operator in the Nordic & Baltic region, and also has
Free-TV operations in Russia and Hungary. MTG is the largest commercial
radio broadcaster in Northern Europe, the global market leader in DVD
subtitling and dubbing, and a leading international Reality-TV
production house.

MTG’s ‘A’ and ‘B’ shares are traded on the Stockholmsbörsen ‘O-list’ and
its ‘B’ share ADRs are listed on Nasdaq.

This press release contains certain “forward-looking statements” with
respect to our expectations and plans, strategy, management’s
objectives, future performance, costs, revenues, earnings and other
trend information. It is important to note that our actual results in
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including our most recent annual report on Form 20-F, for a discussion
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information available to us on the date hereof. All written or oral
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