MTG has further reinforced its unrivalled position as the pan-Nordic home of live football coverage by securing the exclusive Nordic media rights to the FA Cup, the EFL Cup and the EFL Championship on a long-term deal well into the next decade. MTG’s free-TV and Viasat channels, and Viaplay streaming service, will now show even more live football all year round and for years to come.
MTG has extended its exclusive media rights to English football’s FA Cup (the world’s oldest football tournament) and Community Shield (the season opening Premier League winner vs. FA Cup winner) in Sweden and Finland to also include Norway from this year and Denmark next year. The rights package will increase from 48 to 80 games next year!
MTG has also extended its exclusive media rights to the EFL Cup and EFL Championship in Sweden and Finland to include Norway and Denmark from the start of the 2017/2018 season until the end of the 2021/2022 season. The rights package for the EFL Cup knock-out tournament comprises 30 games each season, while the EFL Championship (the world’s wealthiest and second most-watched tier 2 football division) is played out over 46 rounds with the dramatic promotion play-offs and season ending final (dubbed the richest game in football).
MTG’s club football coverage in the Nordic region will now include the UEFA Champions League; England’s Premier League, FA Cup, EFL Cup and EFL Championship; Spain’s La Liga; Italy’s Serie A; France’s Ligue 1; and Denmark’s Superliga. The coverage is shown on a combination of MTG’s free-TV channels, Viasat channels and Viaplay streaming service, and rights differ between countries.
Jørgen Madsen Lindemann, MTG President & CEO: “This is even more great news for football fans in the Nordic countries, as the best possible year-round coverage of top English club football will be available through a single subscription for years to come. Our combined offering will bring fans even more coverage of their favourite teams and players than ever before. We are delighted to have further expanded our successful partnership with the Football Association by extending these key rights.”
Peter Nørrelund, MTG EVP and CEO of MTG Sport: “The English football leagues and cup competitions are among the highest quality and most competitive in the world. They attract the top managers and players, as well as loyal and growing fan bases. We have higher ratings, more subscribers and more followers than ever before, and are constantly enhancing our coverage. These new rights ensure that we can deliver the most comprehensive international club football offering ever to our customers.”
MTG not only offers unrivalled coverage of international football but also the most complete total sports offering, with over 50,000 hours of live sport in the last year alone across a number of different territories.
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MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).