MTG announces sale of Nova Group

February 19 2018

MTG has signed an agreement to sell its 95% shareholding in Nova Broadcasting Group Jsc. (“Nova”) in Bulgaria to PPF Group, the investment company controlled by Petr Kellner. The transaction values 100% of the business at an enterprise value of EUR 185 million (approximately SEK 1,830 million). The proceeds will be used to invest in our Nordic Entertainment, Studios and global digital entertainment businesses.

  •  MTG sells its 95% shareholding in Nova Broadcasting Group in Bulgaria to PPF Group
  •  All cash transaction values 100% of the business at an enterprise value of EUR 185 million (approximately SEK 1,830 million)
  •  In line with MTG’s ongoing strategic transformation from a traditional national broadcaster into a global digital entertainer

Nova is Bulgaria’s largest commercial media group and comprises 7 TV channels and 19 online businesses that together generated SEK 991 million in sales and SEK 195 million in operating income (EBIT) for the full year 2017. Nova employs 650 people. Closing is subject to regulatory approvals and expected to take place during H1 2018. MTG first entered Bulgaria in 2007 when investing in Balkan Media Group Limited, which operated the Diema TV channels, and then later acquired Nova in 2008.

Jørgen Madsen Lindemann, MTG President & CEO: “We have built Nova into Bulgaria’s number one commercial media group with 33% commercial share of viewing, and ownership of some of the country’s top digital brands. Under the excellent leadership of Didier Stoessel and his management team, Nova has evolved very rapidly into the market leading digital entertainment group, and I would like to thank all those that have made this possible.

“MTG’s investments are focused on our Nordic Entertainment, Studios and global digital entertainment verticals, which is why we have found a new home for our Bulgarian employees with a partner that will invest in Nova’s future. We wish Didier and the whole Nova team every continued success. This will bring to a close the disposal of our international entertainment operations and leaves MTG as a more focused group, which is in line with our previously stated strategy.”

The sale of Nova will result in a net capital gain, which will be reported as an item affecting comparability following the closing of the transaction.

Citigroup Global Markets is acting as financial adviser to MTG.



MTG (Modern Times Group MTG AB (publ)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video content and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

About PPF Group
PPF Group invests into multiple market segments such as banking and financial services, telecommunications, real estate and biotechnology. PPF’s reach spans from Europe to Russia, the USA and across Asia. PPF Group owns assets of almost EUR 35 billion (as at 30 June 2017).

Contact us: (or Tobias Gyhlénius, Head of Public Relations; +46 73 699 27 09) (or Stefan Lycke, Head of Investor Relations; +46 73 699 27 14)

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