MTG and M7 Group have concluded an agreement to make ESL’s esportsTV channel available in HD quality from 27 September on M7 Group’s satellite TV platforms in the Netherlands (Canal Digitaal), Belgium (TV Vlaanderen), the Czech Republic and Slovakia (Skylink), with more platforms to follow. esportsTV was launched in May 2016 as the world’s first 24/7 dedicated esports channel, and is already available on MTG’s Nordic and Baltic Viasat satellite platforms, and through third party distributors including Telenor, Com Hem, Telia and Waoo.
The channel is operated by MTG-owned ESL, the world’s leading esports company and the brand behind the most popular esports competitions and live mega events in the ESL One, Intel® Extreme Masters and Pro League series. esportsTV brings viewers thousands of hours of live content, featuring the leading esports stars and teams and coverage of the leading professional esports leagues and international tournaments. The content line-up includes ESL’s professional circuits, which generate hundreds of millions of views online every year on platforms such as Twitch, Azubu, Hitbox and Yahoo. Find out more at www.eslgaming.com.
Jørgen Madsen Lindemann, President and CEO, MTG: “Esports is the world’s fastest growing professional sport and is expected to engage more than 250 million people already this year. It is also a hugely popular entertainment format that is pulling in massive online viewing and attracting big stadium audiences around the world, and esportsTV will raise awareness levels even further.”
Bill Wijdeveld, VP of Business Development, M7 Group: “We are very excited to have an agreement with MTG that allows us to offer esportsTV with content from the largest and most important tournaments around the world. Moreover, the launch of esportsTV fits very well with our strategy to broaden our content portfolio and thereby address new and under-served audiences.”
Arnd Benninghoff, CEO, MTGx “There is so much great content to share and this new partnership with M7 Group will bring the excitement of esports to even more TV homes and devices. The channel is attracting interest from everywhere and provides viewers with 24/7 access to esports coverage from around the world.”
The agreement also includes the possibility for MTG to deliver the channel to other third-party distributors through the same satellite feed, increasing the technical penetration of esportsTV in Europe.