As a global digital entertainer, MTG maintains memberships in industry associations, national and international organisations and additional bodies. Of these memberships, the following are considered strategic and/or significant to our business:
The Audiovisual Anti-Piracy Alliance (AAPA) is a European organisation addressing media piracy issues. The activities of the AAPA include information sharing between members and dialogue with EU institutions to promote effective anti-piracy legislation.
The Association of Bulgarian Broadcasters (ABBRO) is a non-governmental body representing TV and radio operators in Bulgaria.
The Association of Commercial Television in Europe (ACT) represents the interests of leading commercial broadcasters in 37 European countries. The ACT engages with EU institutions to achieve a balanced and appropriate regulatory framework that encourages investment and growth in the media sector.
The Commercial Broadcasters Association (COBA) is an industry body for UK-based multichannel broadcasters in the digital, cable and satellite television sector and their on-demand services.
The European Digital Radio Alliance (EDRA) is supported by the European Broadcasting Union and has the goal of making digital radio the standard and preferred choice of listeners across Europe.
The European Group of Television Advertising (egta) aims to support television and radio sales houses in monetising audio and audiovisual content through advertising solutions, regardless of device or platform.
MTG’s ESL is one of the founding members of the German esports federation called Esport Bund Deutschland (ESBD). ESBD is the central contact point for the sporty design of eSport and the interests of the athletes in the field, both for politics and administration as well as sports and umbrella organisations.
MTG’s ESL and DreamHack are both members of the Esports Integrity Coalition (ESIC), a non-profit association established in 2015 by esports stakeholders to deal with integrity issues, particularly match manipulation and betting fraud.
The Freewheel Council for Premium Video (FWC) is a global advocacy group representing businesses working with premium video content and advertising.
The German Games Industry Association (game) has a mission to make Germany the best games location. game is an expert partner for media, social and political institutions and addresses questions regarding market development, games culture and media literacy.
The Interactive Advertising Bureau (IAB) aims to ensure that Sweden becomes the leading country in online marketing in Europe. IAB works through specialised task forces that define various standards and guidelines.
The International Game Developers Association (IGDA) is a U.S. based non-profit professional association and a global network of collaborative projects and communities of individuals from all fields of game development. IGDA brings together developers to improve their lives and their craft.
Based in the US, the Media & Entertainment Services Alliance (MESA) aims to advance new technologies that enable the digital transformation of media and entertainment.
Nordic Entertainment Group is one of the owners of MMS. MMS measures, but also develops new methods for measuring consumption of moving images in Sweden. They monitor trends and publish reports and surveys.
The Motion Picture Association of America (MPAA) serves as the voice and advocate of the American motion picture, home video and television industries.
Nordic Content Protection (NCP) is a cross-industry Nordic body focused on addressing piracy through engagement and intelligence sharing with enforcement agencies.
Norsk Presseforbund (NR), or the Norwegian Press Association, is a joint body for Norwegian mass media that aims to promote ethical standards and professional integrity and to strengthen and protect freedom of speech, media and information.
Reklamombudsmannen (RO), or the Swedish Advertising Ombudsman, is a self-regulatory organisation. RO handles complaints about advertising, assesses whether commercial advertising is following the Consolidated ICC Code, and provides information, guidance and training in the field of ethical marketing.
Responsible Media Forum
The Responsible Media Forum is a partnership between leading global media companies. The forum collaborates on sustainability issues, identifying and acting on social and environmental challenges facing the sector.
In 2016, MTG’s ESL helped found the World Esports Association (WESA). Based on similar traditional sports associations, WESA aims to further professionalise esports by introducing elements of player representation, standardised regulations and revenue shares for teams.
WorldDAB is a global industry forum aiming to facilitate the adoption and implementation of digital radio based on DAB/DAB+ standards.