MTG’s stakeholders are selected through stakeholder mapping. We identify them through looking at MTG’s business and corporate responsibility strategy and evaluate their impact. The stakeholders include all the people and organizations that may be affected by our business and those that affect us as a company. Their input guides us in the right direction and they are vital to our success.
We engage with stakeholders as part of our everyday business and involve them in our corporate responsibility activities as well as goal-setting processes as part of our materiality assessment. This engagement aims to achieve shared goals of common interest.
During the split of MTG, Nordic Entertainment Group and MTG carried out new materiality assessments to set our priorities moving forward and maximize our positive impact across each of our markets. The outcome of the dialogues and materiality assessment resulted in our current strategy for Corporate Responsibility at MTG.
Including esports participants and enthusiasts, mobile game players and developers,
sponsors and advertisers
Regular engagement methods: Conversations, meetings, post-event customer satisfaction surveys, blogs, websites, social media, newsletters and customer support channels.
Key issues: Gender equality, inclusion, diversity, safety and security, environmental footprint, doping corruption and other forms of cheating.
Regular engagement methods: Annual General Meeting, Annual Report, Corporate Responsibility Report, quarterly reports, press releases, Environmental Social Governance (ESG) roadshows and conferences, Capital Markets Day.
Key issues: The protection of children and minors, event safety, environment, governance, data protection and privacy, gender equality, corruption and cheating.
MTG’s Board of Directors.
Regular engagement methods: Board of Directors meetings, feedback interviews and meetings upon request.
Key issues: Our Corporate Responsibility strategy – particularly gender equality and diversity, event security and safety, governance framework and strategy management.
Our team members.
Regular engagement methods: Governance framework (reading and signing of our Code of Conduct and policies), local surveys, personal development reviews, training, workshops, daily dialogues, statistic engagement tools, on-boarding and off-boarding processes.
Key issues: Gender equality and inclusion, environment, employee health and well-being, and the protection of children and minors.
Suppliers & Partners
The companies whose products and services we buy and partners that we collaborate with.
Regular engagement methods: regular meetings and calls including raising awareness of corporate responsibility issues – e.g. gender equality and inclusion, environmental, data protection and privacy.
Key issues: Discussions on the implementation of corporate responsibility issues and partner demands.
The non-governmental organizations with which we work.
Regular engagement methods: Continuous dialogue (locally and centrally), supporting
research, and participation in forums and workshops.
Key issues: The protection of children and minors, gender equality, diversity and inclusion.
Trade associations & Industry
Our peers and colleagues.
Regular engagement methods: meetings and calls, association events, workshops and conferences, discussions with stakeholders, sharing best practices with industry peers and colleagues, long-term projects and joining advocacy efforts.
Key issues: regulation of the gaming and esport industry, protection of children and minors, gender equality, and diversity and inclusion, employee health and well-being and data protection and privacy