Viaplay introduces EST and brings customers closer to cinema premieres

March 22 2016

MTG’s Nordic streaming video service Viaplay is today launching a brand new service for its subscribers. Electronic Sell Through (EST) provides the opportunity to stream and download movie titles only a few months after release in cinemas. This will build on Viaplay’s successful subscription and transaction video on demand offerings and further establishes Viaplay as a one of a kind service.

Amongst the first titles available to buy in the online store this week will be the final Hunger Games episode Mockingjay pt 2 and the latest James Bond movie Spectre.


“Digital downloads and streaming are rapidly replacing the physical disc. Globally this is a multi-billion dollar business moving online very fast, with digital expected to be as big as physical sales within a few years. The new EST window means that Viaplay subscribers can watch their favourite new movies on all devices shortly after theatrical release. Viaplay is already a unique service and this new launch adds yet another fantastic entertainment window for Viaplay customers.” says Jakob Mejlhede Andersen, EVP and MTG Head of Programming and Content development

EST will be available to Viaplay registered account holders (you do not need to be a subscriber) from March 22nd across the Nordic region and new titles will constantly be added to the service.

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