Two new channels for Prima

October 19 2015

Prima TV has announced that it will launch its fifth nation-wide TV-channel in the Czech Republic before the end of 2015.

 

The channel will be called Prima MAX, and show foreign films.

Furthermore, a new comedy channel, Prima Comedy Central, will be launched by Viacom, in a commercial and branding partnership with Prima Group, and added to the Prima bundled sales package for advertisers. Both channels will be free-to-air with an expected household penetration of over 95% from start.

Prima currently operates four fee-to-air channels: Prima, Prima COOL, Prima LOVE and Prima ZOOM.

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