“Like everyone else, we’ve been very concerned by recent pictures and feel we need to do what we can to alleviate the problem. That’s why helping UNHCR spread their message was an absolute given for us”, said MTG Sweden’s CEO Anders Jensen.
The initiative has been greeted with widespread support.
“I have contacted a broad variety of industry peers to ask if they want to lend a hand and the response has been overwhelmingly positive. Everyone wants to be involved and help out so this program will be made with a great deal of heart”, said Karin Stjärne, MTG Sweden’s program director.
The broadcast will be produced by Strix Television and donations will be accepted by our partner Sweden for UNHCR.
“The Mediterranean has become the deadliest border in the world with 2,500 refugees drowning just this year. The support of people and companies like MTG Sweden make it possible for us to help thousands of refugees every day. UNHCR is there on the ground with water, food, medical care, blankets and clothing. And we keep raising the issue and bringing it to the attention of the world’s leaders. We will never give up”, says Katinka Lindholm, Secretary General of Sweden for UNHCR.