Back in 2010 when I joined, dynamic branding was completely new. It was largely manual and inflexible, which pushed us to learn fast as we went along. Today it’s fully automated and we have a lot more knowledge in-house. We are now much more ambitious with our projects and can cater for any design idea, which takes the client experience to a whole new level.
MTG Creative has now become a one-stop-shop for re-brand campaigns and complex live features, like live betting and live social media campaigns. Live betting is particularly great for important sports events, such as Champions League, enabling us to provide viewers with the odds data in real time. Social media campaigns allow us to bring extra revenue streams with clients like Coca-Cola who can insert their live social media streams on air next to popular shows.
What I like the most in what I do is overcoming challenges. If someone tells me that something is not possible I will find a way to make it possible. As long as you have patience, a keen eye for detail, a solid technical knowledge and good trouble shooting skills, you will be able to overcome any obstacle.
What I love about MTG Creative is the Scandinavian work-life approach. It’s very laid back and supportive. Being part of the international team encouraged me to learn about different countries and cultures, which really helps when working with international clients.