Our Environmental Work
Björn Mosell, Global Category Real Estate & Facilities Manager
Could you tell us about MTG’s environmental efforts?
We keep track of our carbon footprint, encourage green thinking and support environmental NGOs and campaigns. We have a long-standing relationship with our climate partner Tricorona, who have helped us with our quarterly greenhouse gas emissions reporting since 2009. Our emissions have been fairly stable over the years, even if emissions from energy consumption have increased. Air travel has gone up, so in 2016 we introduced Skype for Business across the organization in an effort to reduce the need to travel so often. We also participate annually in the Carbon Disclosure Project (CDP), which gives us a better idea of how we measure up, both against our performance in previous years as well as other organizations. In 2016, we managed our carbon emissions more efficiently. Consequently our Carbon Disclosure Project ranking rose from C (awareness) to B (management) level, which is generally considered to be a solid rating.
You’ve been working on ensuring MTG’s compliance with the new EU Energy Efficiency Directive, EED article 8, this year. How is it going?
The new directive requires us to map our energy consumption and then to reduce it by 20%. We’ve hired critical facilities solutions provider Coromatic to conduct an audit of all our major offices in Sweden. The findings, including energy saving proposals, will be submitted to the relevant authority in Sweden by the end of March 2017.
MTG’s Stockholm office updated its rubbish disposal system this year. Tell us about that!
We used to burn our waste to produce energy, but we now separate it and only burn certain hard-to-recycle materials, such as food and paper towels. Plastics, cardboard, electronics, paper, batteries, coffee cups, plates, wood, bottles, light sources, metal and other items now get recycled, which is much better for the environment.
Environment in Esports
Marcus Lindmark, CEO DreamHack
What is the biggest environmental issue in esports?
For DreamHack, it’s how to run mega-events in a sustainable way. We organize tournaments, LAN parties and digital festivals all over the world – during 2016 we attracted over 200,000 people, and in 2017 we’re hosting 10 events, which will make this our busiest year yet.
How are you incorporating sustainability into your business?
Twenty thousand gamers at a single event use a lot of electricity, so renewable energy is an increasingly important area for us. For example, Elmia, the site for DreamHack Summer and Winter in Jönköping, Sweden, has a cooling system that uses water from a nearby lake, which saves up to 670 megawatt hours (MWhs) of energy a year – that’s enough to power 300 homes for a whole month. Those gamers also leave behind an unbelievable amount of rubbish – at our LAN parties back in the 1990s, we would bring a snow plough into the hall the morning after and drive out huge piles of cans, bottles and pizza boxes.
Today, we work with local Scout groups in Sweden to sort and recycle as much as we can. Sometimes we recycle almost 110,000 cans from a single event! It’s a much more sustainable approach – and a great way to engage with wider communities.
Tell us about DreamHack Water…
Every DreamHack event is 100% alcohol- and drug-free. At DreamHack Winter we partnered with Tetra Pak to offer DreamHack Water, which comes in a bottle made from fully recyclable, locally sourced materials. We sold or gave away 70,000 bottles in four days. We also experimented with DreamHack licorice-flavoured yoghurt, but that seemed to appeal to a more niche audience…
For me, seeing the world’s best Counter-Strike teams compete for a $450,000 prize pool at DreamHack Masters in Las Vegas really brought home how far we’ve come. An idea that started in a school cafeteria in small-town Sweden is going global, and our ability to create unique experiences is what makes this possible. It’s then a very natural step to move from our visitor environment to thinking about the environment as a whole. We love games, but it’s really important to lift your eyes from the screen now and then and look at the world beyond.