Prima takes stake in Czech you.bo

June 18 2015

MTG’s joint Czech TV venture Prima has bought a significant stake in trendy media s.r.o., which runs the video-sharing site you.bo.

You.bo is the largest site in the Czech Republic for hosting short user generated videos. It has been in operation since 2013 and has up to 300.000 daily visitors and more than 1.2 million Facebook fans. you.bo is also available as apps for Android and iOS devices.

“We want to use this investment to further strengthen our position in video content. The way in which videos are consumed is rapidly changing, and we therefore need to expand our offer in the direction of short videos, new formats and talents,” says Marek Singer, CEO of the Prima Group.

“You.bo offers those with good ideas and who like to film videos the opportunity to be seen and become famous, which isn’t exactly easy in a situation where hours and hours of videos are added to the internet every second. Within you.bo, in cooperation with Prima, we will actively seek out new talents and work with them and help them in their careers,” says Karel Tlusťák, Executive Officer of trendy media s.r.o..

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