Ztv fastest growing channel in norway

October 14 2002


Modern Times Group MTG AB, the international media group, today
announced that ZTV is the fastest growing channel in Norway and has
increased its penetration from 30.7% to 42.7% since its launch in
January this year. Over 1.5 million people can now watch ZTV every day.
In the last three months alone, ZTV increased its penetration from 37.9%
to 42.7%. These results have been published by leading independent
polling organization, Gallup TV Meter Norway.

The youth-oriented ZTV channel, first launched in Sweden in February
1991, now reaches 51% of the Swedish population, approximately 55% of
which are aged between 12 and 34. ZTV Norway was launched on 1 January
2002, broadcasting music, movies and entertainment news, and targeted at
the 12 to 34 year old audience group.

Hans-Holger Albrecht, President and CEO of MTG, commented: “ZTV Norway
is already repeating the success of the channel in Sweden. The ZTV
brand is very strong amongst youth audiences since we deliver over ten
hours of music programming every day including chart shows and star
profiles, as well as the latest movies and topical discussion
programmes. We therefore offer advertisers an unparalleled national
reach amongst the youth market”.

For further information, please visit www.mtg.se, email info@mtg.se, or
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Relations tel: +44 (0) 20 7321 5010

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and pay-TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).

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