Viasat secures coca-cola light sponsorship of america´s cup following strong performance by victory challenge

October 8 2002

VIASAT SECURES COCA-COLA LIGHT SPONSORSHIP OF AMERICA’S CUP FOLLOWING
STRONG PERFORMANCE BY VICTORY CHALLENGE

Modern Times Group MTG AB, the international media group, today
announced that Viasat has secured a television sponsorship deal with
leading international brand ‘Coca-Cola light’ for Swedish coverage of
The America’s Cup. Viasat’s leading free-TV channel ‘TV3′, is one of the
sponsors of the Victory Challenge syndicate for international match race
sailings’ most coveted trophy and the world’s third most televised
sporting event. The TV3 sponsored Victory Challenge entry in the
America’s Cup has now won three out of its four races in the Louis
Vuitton Cup in Auckland, New Zealand, including victory this weekend
over the New York Yacht Club’s ‘Star and Stripes’.

The last America’s Cup, in Spring 2000, generated nearly two thousand
hours of television coverage and over 50,000 articles. Viasat’s free-TV
channels have already broadcast eighty hours of TV coverage of the match
racing since the event began last week. Viasat has exclusive
broadcasting rights of the Americ’s Cup in the Nordic region.

Hans-Holger Albrecht, President and CEO of MTG, commented: “We are
delighted by the Victory Challenge’s early success in its bid for the
America’s cup, and that a leading brand like Coca-Cola light has chosen
to sponsor Viasat’s exclusive coverage of this competition. TV3 alone
reaches 17 million viewers in the Nordic region. Both TV3 and Coca-Cola
light will benefit from the massive media coverage and exposure created
by the most prestigious sailing competition in the world”.

Karin Nyberg, Product Manager for Coca-Cola light in Sweden, commented:
“Together with TV3 we have created an exciting marketing platform for
Coca-Cola light around the Victory Challenge. This sailing event
represents all the values that are associated with our brand; having an
active and challenging lifestyle, making independant choices, being in
control of your destiny and, above all, having fun and enjoying
yourself.”

For further information, please visit www.mtg.se, email info@mtg.se, or
contact:

Hans-Holger Albrecht, tel: +46 (0) 8 562 000 50
President & CEO
Investor & Press tel: +44 (0) 20 7321 5010
Relations

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and pay-TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).


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http://www.waymaker.net/bitonline/2002/10/08/20021008BIT00760/wkr0002.pdf

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