Viasat Launches Disney Channel In Nordic Region

September 23 2002

VIASAT LAUNCHES DISNEY CHANNEL IN NORDIC REGION

Modern Times Group, MTG AB, the international media group, today
announced that it has signed an exclusive DTH agreement for the
inclusion of a new Nordic Disney Channel in Viasat’s premium pay TV
package. More than 450,000 premium pay TV subscribers in Sweden, Norway,
and Denmark and Finland will receive the world’s leading family
entertainment channel on the Viasat digital satellite TV platform from
2003.

The new Disney Channel will offer a wide range of unique quality
programming specifically designed for the local audience. This will
include classic Disney family movies such as Tarzan, Snow White, Mulan
and Beauty and the Beast, as well as both live-action and animated
series, feature animations and original programming entirely dedicated
to kids and their families.

Subscribers to Viasat’s premium ‘Gold’ package already receive twenty-
nine digital TV channels, comprising thirteen Viasat channels and
sixteen international third party TV channels. The Viasat channels
include TV3, the leading commercial channel in the region, and TV1000,
the region’s leading movie channel.

Hans-Holger Albrecht, President and CEO of MTG, commented: “We have
enjoyed a long and successful relationship with Disney across the
Group’s businesses. The addition of the world famous Disney channel
gives Viasat viewers unique access to some of the world’s most popular
entertainment programming.”

In a simultaneous announcement, MTG and Walt Disney Television
International have agreed to the extension of the existing exclusive
agreement between Buena Vista International Television, the distribution
arm of Walt Disney Television International, and Viasat channel TV1000
for the broadcast of Buena Vista International Television programming
content in Sweden, Norway, Denmark and Finland. Viasat’s popular TV3,
ZTV and 3+ channels in Scandinavia and the Baltic countries also already
licence content from Buena Vista International Television.

For further information, please visit www.mtg.se, email info@mtg.se, or
contact:

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor Relations tel: +44(0) 207 321 5010

Modern Times Group MTG AB has six business areas: Viasat Broadcasting
(free-to-air and pay TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce, and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the Nasdaq National Market in New York (symbol: MTGNY).


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http://www.waymaker.net/bitonline/2002/09/23/20020923BIT00020/wkr0002.pdf

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