TV3 Sets New Viewing Record in Denmark

September 3 2002


Modern Times Group MTG AB, the international media group, today
announced that a record number of viewers in Denmark watched the
massively popular ‘Survivor’ reality TV programme, when it was launched
on TV3 Denmark last night. 62% of the 15-50 year old television viewers,
who can watch TV3 in Denmark and were watching television last night,
tuned into the opening programme of the fifth series of ‘Expedition
Robinson’, entitled ‘The Final Showdown’. The series went head to head
in the prime time evening viewing slot with rival channel TV2’s
broadcast of ‘Who wants to be a Millionaire’.

‘Robinson’ attracted 787,000 viewers to the first show of the new season
last night, which was an all time record for the first programme of the
reality TV series and a 35% increase on last year. The number of viewers
actually peaked at 958,000 at the culmination of the show, when the
contestants vote one of the group off the island. The format has run on
TV3 in Denmark for the last four years.

The ‘Expedition Robinson’ format is produced by MTG Company, STRIX
Television, which pioneered the Survivor concept. STRIX also currently
produces or co-produces ‘Expedition Robinson’ for Viasat and third party
TV channels in Sweden, Norway, Latvia, Lithuania, Estonia, the
Netherlands and Belgium, and is about to launch the second series of the
format on ORT, Russia’s largest television channel.

Hans-Holger Albrecht, President and CEO of MTG, commented: “This result
clearly shows the continuing power of the original Survivor reality TV
format and the strength of TV3’s schedule for the Fall. The record
viewership is reflected in a significantly enhanced commercial share of
viewing for TV3 in our core Danish market”.

For further information, please visit, email, or

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Relations tel: +44 (0) 20 7321 5010

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and pay-TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).

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