TV3 grows share of viewing in Estonia

November 21 2002


Modern Times Group MTG AB, the international media group, today
announced that TV3 has grown its share of viewing in the national
universe from 17.4% in 2001 to a record 23.6% at the end of October this
year, consolidating its position as the largest commercial channel in
Estonia. Furthermore, commercial share of viewing in the 15-49 year old
target group has continued to show exceptionally impressive growth from
30.7% to 51.5% for the same period.

TV3 aired three of Estonia’s most watched programmes last month, two of
which were own-produced ‘Who wants to be a millionaire?’ and hit reality-
TV format, ‘Survivor’. ‘Who wants to be a millionaire?’ reached 26.9% of
viewers in the 15-49 year old target age group, marking the first time
that a commercial channel’s own production has taken the number one
position in Estonia from state owned ETV.

Hans-Holger Albrecht, President and CEO of MTG, commented: “TV3 has been
a success story in the Baltic countries from the start. It has been the
largest commercial TV channel in Estonia since March 1998 and is the
primary challenger in both Latvia and Lithuania. The programming
schedule for the Fall has been extremely popular, and the channel’s
ratings continue to go from strength to strength as a result of this”.

For further information, please visit, email, or
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group is a leading vertically integrated media group with
broadcasting, production, publishing and media services businesses,
operating in more than 30 countries around the world. MTG is the largest
Free-TV operator in the Nordic & Baltic region, the 3rd largest DTH pay-
TV operator in Europe, and has free-TV operations in Russia and Hungary.
MTG is the largest commercial radio broadcaster in Northern Europe, the
global market leader in DVD subtitling and dubbing, and a leading
international Reality-TV production house.

MTG’s ‘A’ and ‘B’ shares are traded on the Stockholmsbörsen ‘O-list’ and
its ADRs are listed on Nasdaq.

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