“The bar” sold to romania

November 15 2002


Modern Times Group MTG AB, the international media group, today
announced that Strix television has sold an option to Romania-based
production house, Creative Vision International, to produce and
broadcast its successful Reality TV format ‘The Bar’ in Romania.

‘The Bar’ format features six men and six women living and working
together as they are closely monitored while running a real bar. The
format, which features a 12 week competition to avoid being voted out by
viewers and daily TV and internet coverage, has to date been aired in 12
different countries and been licensed or optioned in 29 countries,
including Russia, Hungary, and Poland in Eastern Europe. This latest
development follows recent success in Poland where ‘The Bar’, on its
second season, is doing extremely well in the 16-34 yrs segment, and is
particularly popular among women.

Another of Strix’s formats, ‘Fame Factory’, is currently out-ranking the
established format ‘Popstars’ in its first season in Sweden, and has
just been signed by TV3 in Norway. To date, ‘Fame Factory’ has been
watched ov average by twice as many viewers as its rival in Sweden.

Hans-Holger Albrecht, President and CEO of MTG commented: “STRIX’s 12
formats continue to expand internationally, and have now been optioned
or licenced to 39 countries around the world. The series are gaining
global recognition because of their appeal to the youth segment so
sought after by advertisers”.

For further information, please visit www.mtg.se, email info@mtg.se,
or contact:
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group is a leading vertically integrated media group with
broadcasting, production, publishing and media services businesses,
operating in more than 30 countries around the world. MTG is the largest
Free-TV operator in the Nordic & Baltic region, the 3rd largest DTH Pay-
TV operator in Europe, and has Free-TV operations in Russia and Hungary.
MTG is the largest commercial radio broadcaster in Northern Europe, the
global market leader in DVD subtitling and dubbing, and a leading
international Reality-TV production house.

MTG’s ‘A’ and ‘B’ shares are traded on the Stockholmsbörsen ‘O-list’ and
its ADRs are listed on Nasdaq.

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