Tango tv launched in Lithuania

May 8 2002

TANGO TV LAUNCHED IN LITHUANIA

Modern Times Group MTG AB, the international media group, today
announced that Viasat Broadcasting has launched a new television channel
in Lithuania. Tango TV is the first specialised channel in Lithuania and
will target the youth audience of 15-35 year olds with entertainment-
based programming including the latest chart hits, information on new
movie releases, sports coverage, phone-ins and interviews with the
stars.

The channel is being broadcast via a local analogue signal in the
capital city of Vilnius and its suburbs, which have a population of
nearly 1 million people. Viasat already operates Lithuania’s largest
commercial television channel, TV3, which has a nationwide penetration
of 97% and has reached a commercial share of viewing of 35%.

The main daily programme, Tangorama, which is aired between 7pm and 9pm
each evening, is produced in association with Tele2, the leading pan-
European telecommunications service provider. Tangorama will feature
up to date showbusiness news and interviews from around the world as
well as live music performances.

Hans-Holger Albrecht, President and CEO of MTG, commented: “This new
channel complements the existing TV3 brand in the same way that the ZTV
channel does in the Scandinavian markets, by focusing on youth
entertainment programming. We will derive revenues from both
advertising and a share of SMS revenues generated by interactive
programming on the channel, such as voting and music requests made using
mobile phones. The channel has already received a very positive
response from both viewers and advertisers.”

For further information, please visit www.mtg.se, email info@mtg.se, or
contact:

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Press Relations tel: +44 (0) 20 7321 5010

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and Pay TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).


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The following files are available for download:
http://www.waymaker.net/bitonline/2002/05/08/20020508BIT00870/wkr0001.doc
http://www.waymaker.net/bitonline/2002/05/08/20020508BIT00870/wkr0002.pdf

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