Record ratings for tv3 Scandinavia

October 30 2002


Modern Times Group MTG AB, the international media group, today
announced that its TV programming schedule for the Fall has already
resulted in increased market shares across Scandinavia. TV3’s new
programming schedule was launched at the beginning of September and
comprises both established successes, new pan-Scandinavian own-
productions and Hollywood movie packages. TV3 has broadcast 9 out of
the top 10 rating programmes in Sweden since the beginning of September,
when compared to rival satellite broadcaster Kanal 5.

Four TV3 shows in Sweden have recorded particularly high ratings.
Firstly, ‘Efterlyst’, the enormously popular crime investigation format
that has been aired for the last 25 seasons in Sweden, has achieved an
all time high rating in October and is on course to record its best
season ever. The show reached a record 635,000 viewers, representing
10.4% of the satellite universe in Sweden and 11.9% of the 15-34 year
old female target group in this universe.

Peak viewing of ‘Insider’, which features televised investigations by
one of Sweden’s leading TV presenters, reached 635,000 in October. This
represented 10.4% of the satellite universe and 13.1% of women between
15 and 34 years old in this universe.

‘Cityakuten’ (‘ER’), meanwhile, achieved a record rating with 530,000
viewers during October, equivalent to 8.7% of the satellite universe and
17.8% of the 15-34 year old female satellite audience.

‘Fame Factory’ has continued TV3’s tradition of strong reach amongst
female viewers over the last two months, taking over from TV3’s star
reality TV format, ‘Baren’. The show achieved a 14.4% rating amongst
the target female 15-34 year old age group in the satellite universe.
Both ‘Baren’ and ‘Fame Factory’ were produced by MTG-owned STRIX
Television, one of the world’s leading originators and producers of
reality television formats.

TV3 has the exclusive broadcasting rights in Scandinavia to the UEFA
Champion’s League European football championship. TV3 aired 6 hours of
consecutive coverage last week in Norway and attracted an average
audience of 245,000 viewers, representing a 33.5% commercial share of
viewing amongst the 12+ age group over the 6 hours. The viewing peaked
at 630,000 during the second half of local Norwegian club Ajax
Rosenborg’s match, which was the largest number of viewers on any
channel in Norway that evening, equivalent to 32.7% share of total
television viewing at that time.

‘Expedition Robinson’ (the ‘Survivor’ format) has continued to achieve
record ratings amongst youth audiences in Denmark for the fifth year
running. The show has achieved an average 34.9% rating for its first
eight episodes this Fall, and a 71% share in the key 15-30 year old
target group. Viewing peaked at 995,000 in October and each epsiode has
been the most viewed programme on Danish television that day, often with
twice as many viewers as its nearest rival. The show is also produced
by MTG company, STRIX Television. ‘Expedition Robinson’ has been
produced or co-produced for broadcast in Denmark and eight other
countries in 2002 by STRIX Television.

Hans-Holger Albrecht, President and CEO of MTG, commented: “These
ratings clearly demonstrate the popularity of our Fall schedule across
Scandinavia. Our commercial share of viewing continues to improve and
our programming line-up for the rest of the Fall is strong. Not only
have we been able to schedule the right mix of programming but also to
roll out successful MTG-developed content on a pan-Scandinavian basis.”

For further information, please visit, email, or

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Relations tel: +44 (0) 20 7321 5010

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and pay-TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).

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