Record number of viewers for TV3 Sweden

May 8 2003


Modern Times Group MTG AB, the international media group, today
announced that its flagship TV3 television channel attracted a record
number of viewers in Sweden during last night’s Ice Hockey World
Championship quarter final clash between the rival Swedish and Finnish
national teams. An average of 1.5 million viewers watched the match,
with a peak of 1.7 million viewers tuning in during the third period of
the game last night, and nearly 2 million viewers in the last few
minutes. TV3’s coverage was the highest rated TV3 programme ever in

The match coverage generated an average share of viewing of over 58% for
TV3 in the satellite universe*, peaking at over 69% in the third period
and an astonishing 77% in the last few minutes. As a result, TV3
achieved a share of viewing of over 80% of 15 to 34 year old male
viewers in the satellite universe during the third period of the game.
Sweden eventually won the thrilling contest by 6 goals to 5.

TV3 will broadcast live coverage of Sweden’s next match, which is the
semi-final against reigning World Champions Slovakia, on Friday at

Viasat Broadcasting has held the exclusive broadcasting rights to the
‘IIHF (International Ice Hockey Federation) World Championships’ for the
last 12 years and has acquired the rights until 2007. Coverage of the
Championships is aired on Viasat’s TV3, 3+ and Viasat Sport channels in
Sweden, Denmark, Norway, Estonia, Latvia and Lithuania.

TV3 also has the exclusive Scandinavian and Baltic broadcasting rights
to the ‘Ice Hockey World Cup’, which will be held in association with
the NHL (National Hockey League) in the third quarter of 2004. The
championship will feature the leading players from the top eight
international hockey nations, and the matches will be held at venues in
Europe and the US.
Hans-Holger Albrecht, President and CEO of MTG, commented: “TV3 is a
mass market entertainment channel and this is a fantastic result. The
Ice Hockey World Championship is clearly the most popular sports event
in the annual calendar and consistently delivers exceptional viewing
levels. Viasat also offers exclusive and unrivalled coverage of a range
of other major local and international sports events to TV viewers in
the Scandinavian and Baltic territories”.

    • The ‘satellite universe’ comprises all cable and DTH satellite
      television households, which represent 72% of all Swedish homes.

For further information, please visit, email, or

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group MTG AB has five business areas: Viasat Broadcasting
(free-to-air and pay-TV broadcasting operations in nine countries and
teletext operations in four countries), Radio (seven national networks
or local stations in five countries), TV-Shop (home shopping and
logistics), SDI Media (subtitling and dubbing services), and Modern
Studios (content production and distribution).

Modern Times Group MTG AB class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the Nasdaq National Market (symbol: MTGNY).

This press release contains certain “forward-looking statements” with
respect to our expectations and plans, strategy, management’s
objectives, future performance, costs, revenues, earnings and other
trend information. It is important to note that our actual results in
the future could differ materially from those anticipated in forward-
looking statements depending on various important factors. Please refer
to the documents we have filed with the U.S. Securities and Exchange
Commission under the U.S. Securities Exchange Act of 1934, as amended,
including our most recent annual report on Form 20-F, for a discussion
of certain of these factors.

All forward-looking statements in this press release are based on
information available to us on the date hereof. All written or oral
forward-looking statements attributable to Modern Times Group, any
Modern Times Group members or persons acting on our behalf are expressly
qualified in their entirety by the factors referred to above. We do not
intend to update these forward-looking statements.

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