Nordic Entertainment Group wins rights to six leading international football championships

June 15 2018

Nordic Entertainment Group (NENT Group) has acquired the exclusive Nordic media rights to Germany’s Bundesliga, France’s Ligue 1, The Netherlands’ Eredivisie, Belgium’s First Division A and the Scottish Premiership until 2021, as well as the 2019 Copa América. NENT Group will show up to 1,500 live games a season from the five leagues on its TV channels and streaming services.

  • NENT Group acquires exclusive Nordic media rights to Bundesliga, Ligue 1, Eredivisie, Belgian First Division A and Scottish Premiership until 2021
  • Leagues include some of Europe’s biggest clubs and over 30 Nordic players
  • NENT Group also secures exclusive Nordic media rights to 2019 Copa América

Football fans in Denmark, Finland, Norway and Sweden will be able to enjoy exclusive weekly coverage of top clubs such as Bayern Munich, Borussia Dortmund, Paris Saint-Germain, Olympique de Marseille, Ajax and Celtic on NENT Group’s TV channels and streaming services. The European leagues in which these clubs play feature more than 30 Nordic players and attract large and growing interest across the region.

NENT Group will also show the 2019 Copa América, which starts in Brazil on 14 June 2019 with the final on 7 July 2019 at Rio de Janeiro’s legendary Maracanã stadium. The South American equivalent of the UEFA European Championship, the Copa América is set to showcase global superstars such as Lionel Messi, Neymar, Edinson Cavani and Paulo Dybala.

Anders Jensen, NENT Group President and CEO: “This is a fantastic and unrivalled offering of international football for our viewers. NENT Group is already the home of the most live football in the region and our coverage will now get even bigger and better. With up to 1,500 live games every season from this wide selection of European competitions – complemented by a month of the very best South American football from the Copa América next summer – NENT Group is in a league of its own.”

Kim Mikkelsen, NENT Group SVP and Head of Sport: “Following the best players and top teams around the world has always been a priority for Nordic football fans. Now NENT Group will add weekly coverage from five leading leagues featuring some of Europe’s biggest clubs, and more than 30 players from Denmark, Finland, Norway and Sweden, to our unmatched football offering.”

NENT Group brings millions of fans closer to the sports they love – every shot, every goal, every touchdown, every putt, every punch, every lap, every time. NENT Group shows more than 50,000 hours of the world’s best live sporting action every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, Premier League, Formula 1, NFL American football, boxing, UFC and golf. 



Nordic Entertainment Group (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create exciting content for media companies around the world. We make life more entertaining by enabling the best and broadest experiences – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is part of Modern Times Group MTG AB (publ), a leading international digital entertainment group listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’). NENT Group is proposed to be listed separately on Nasdaq Stockholm during the second half of 2018.

About the split of MTG
On 23 March 2018 it was announced that the Board of Directors of MTG has decided to initiate a process to split MTG into two companies – Modern Times Group MTG AB and NENT Group – by distributing all the shares in NENT Group to MTG’s shareholders and listing these shares on Nasdaq Stockholm during the second half of 2018. More information about the split of MTG and NENT Group can be found here.

Contact us: (or Tobias Gyhlénius, Head of Public Relations; +46 73 699 27 09) (or Stefan Lycke, Head of Investor Relations; +46 73 699 27 14)

Download high-resolution photos: Flickr

Follow us: / Facebook / Twitter / LinkedIn / Instagram

Privacy policy:
NENT is part of MTG; to read our privacy policy, click here

We use cookies to analyse our traffic and render this website more user friendly.