Rikard Steiber joins MTG from Google, where he has worked for 6 years and most recently as Global Marketing Director for Google’s Mobile & Social Advertising business. Rikard previously served as Director of Product Marketing for Europe, the Middle East and Africa, a role which included the launch and ongoing marketing of products including Search, Maps/Earth, Gmail/Apps, YouTube, Mobile, Android, Chrome, Adwords and AdSense. Prior to joining Google, Rikard was CEO and co-founder of XLENT Strategy and Digiscope Consulting in Stockholm and one of the co-founders of Scandinavia Online AB. Rikard will lead the digital development of MTG’s existing operations, new businesses and service offerings, and be responsible for ensuring that the Group exploits the full digital revenue and impact potential of its rich and varied programming content, multiple distribution windows and broad range of customer contacts. Rikard will explore both organic and M&A led digital expansion opportunities for the Group and will report directly to MTG President and CEO Jørgen Madsen Lindemann.
Rikard will be specifically responsible for MTG’s existing digital media business, which comprises overall responsibility for the development of the Group’s free-TV channel online catch-up or ‘Play’ services in 9 countries and online radio operations in 5 countries, as well as for new services such as the Like.TV second screen service, the new Viasat Sports online TV clips service, and the Klipster coupon services (run in cooperation with Metro International). Rikard will also take over responsibility for the Viagame online gaming service. MTG’s other digital activities include the Viaplay online pay-TV service, which is available across the Nordic region and Russia.
Matthew Hooper has worked for MTG since October 2011 as Group Head of Corporate Communications and Planning. He previously worked with MTG for 12 years as co-Founder and Managing Partner of Shared Value Limited, the international corporate communications consulting firm. Matthew is responsible for the planning and implementation of the Group’s corporate communications activities including public relations, investor relations, government relations and internal communications. Matthew reports to MTG President and CEO Jørgen Madsen Lindemann.
Richard Beeston rejoins MTG in the UK and will be responsible for certain Group finance, controlling and administration functions and play a key role in new business development and expansion, including mergers and acquisitions and other projects. Richard is a chartered accountant and has been Group Finance Director of BBC Worldwide Ltd, the UK based commercial arm and wholly owned subsidiary of the British Broadcasting Corporation (BBC), since June 2009. Richard previously worked at Viasat Broadcasting UK Limited between October 2006 and June 2009 as Chief Financial Officer of Broadcasting. Richard will report directly to MTG Chief Financial Officer Mathias Hermansson, who is also responsible for the Group’s strategy, M&A and legal departments.
MTG’s eight strong senior executive management team, which reports to President and CEO Jørgen Madsen Lindemann, will therefore now comprise Mathias Hermansson (Chief Financial Officer), Irina Gofman (EVP of the Group’s Russian & CIS broadcasting operations), Marek Singer (EVP of the Group’s Central European broadcasting operations), Joseph Hundah (EVP of the Group’s African operations), Patrick Svensk (EVP of Content), Rikard Steiber (EVP & Chief Digital Officer), Petra Österlund (EVP of Modern People) and Matthew Hooper (EVP of Corporate Communications). In addition and as previously announced in October 2012, Anna Settman will join MTG’s senior management team as EVP of the Group’s Nordic pay-TV broadcasting operations (the Viasat platform and channels and the Viaplay service) on 1 March 2013.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “These appointments mark the latest transition in the MTG organisation as we accelerate the pace and range of our development and innovation. Rikard is an industry leader with a proven track record when it comes to the marketing and monetisation of digital products and services. MTG broadcasts more hours of content each year than any other European broadcaster and we operate both advertising and subscription funded business models, so there are large scale opportunities for us in delivering more to consumers who demand more. We have consistently led the innovation in the digital broadcast and media space through the years, including most recently with our Viaplay online pay-TV service and Like.TV second screen service, and we have a number of other exciting new ideas in various phases of development. Rikard will work closely with our widespread operations to focus our efforts, share knowledge, realise synergies and take our digital presence to the next level.
“Quality communication with our stakeholders is an essential aspect of our corporate life and a key driver of future success so I am also pleased to welcome Matthew into the senior management team. He knows MTG well and also brings broad experience from outside the Group, which will help us enhance this key area moving forward. It is also always good when talented executives return to MTG after a time away developing their skills in other international businesses so we welcome Richard back to a new role in our UK operations where he will focus on key financial management and business expansion initiatives.”