NENT Group to show live UFC and boxing title fights

September 3 2018

Nordic Entertainment Group (NENT Group) will provide exclusive pan-Nordic coverage of former UFC champion Conor McGregor’s highly anticipated return to the octagon to take on UFC Lightweight champion Khabib Nurmagomedov. NENT Group has also secured the exclusive Nordic media rights to the world heavyweight championship boxing match between Anthony Joshua and Alexander Povetkin. Both fights will be shown live as pay-per-view events on NENT Group’s Viaplay streaming service this autumn.

  • NENT Group to show Conor McGregor’s return to UFC to challenge UFC Lightweight champion Khabib Nurmagomedov
  • NENT Group secures exclusive Nordic rights to Anthony Joshua’s defence of four world heavyweight boxing belts against Alexander Povetkin
  • NENT Group shows more than 50,000 hours of the world’s best live sporting action every year

One of this year’s most eagerly awaited UFC events, the title showdown between McGregor (21-3, 18 KOs) and Nurmagomedov (26-0, 8 KOs) at the T-Mobile Arena in Las Vegas on 6 October marks McGregor’s first contest since August 2017’s ‘Money Fight’ boxing match against Floyd Mayweather Jr. Nurmagomedov is the reigning UFC Lightweight champion and currently holds the longest undefeated streak (26 wins) in MMA history.

NENT Group has also acquired the exclusive Nordic media rights to the world heavyweight championship boxing fight between Anthony Joshua (21-0, 20 KOs) and Alexander Povetkin (34-1, 24 KOs) at London’s Wembley Stadium on 22 September, when the WBA (Super), IBF, WBO and IBO heavyweight belts will all be on the line.

Anthony Joshua

Each fight will be shown as a pay-per-view event on Viaplay and will be priced at DKK 499 in Denmark, EUR 59.95 in Finland, NOK 499 in Norway and SEK 499 in Sweden.

Kim Mikkelsen, NENT Group SVP and Head of Sport: “When it comes to delivering spectacular fight night action, NENT Group is the undisputed champion. We’ve already brought Mayweather vs. McGregor to fans across the Nordics as the region’s biggest ever pay-per-view event. Now we’re reinforcing our unrivalled position as the heaviest hitter in the game with two of this year’s most exciting bouts.”

NENT Group brings millions of fans closer to the sports they love – every shot, every goal, every touchdown, every putt, every punch, every lap, every time. NENT Group shows more than 50,000 hours of the world’s best live sporting action every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, Premier League, Bundesliga and Ligue 1 football, Formula 1, NFL American football, boxing, UFC and golf.



Nordic Entertainment Group (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create exciting content for media companies around the world. We make life more entertaining by enabling the best and broadest experiences – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is part of Modern Times Group MTG AB (publ), a leading international digital entertainment group listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’). NENT Group is proposed to be listed separately on Nasdaq Stockholm in due course.

About the split of MTG
On 23 March 2018 it was announced that the Board of Directors of MTG has decided to initiate a process to split MTG into two companies – Modern Times Group MTG AB and NENT Group – by distributing all the shares in NENT Group to MTG’s shareholders and listing these shares on Nasdaq Stockholm. More information about the split of MTG and Nordic Entertainment Group can be found here.

Contact us: (or Tobias Gyhlénius, Head of Public Relations; +46 73 699 27 09) (or Stefan Lycke, Head of Investor Relations; +46 73 699 27 14)

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