When Intel Extreme Masters (IEM) Katowice wrapped up on March 5 after two weekends of incredible esports action from the world’s best teams in Counter-Strike: Global Offensive, League of Legends and StarCraft® II, we had a feeling we’d just seen something big.
But this big?
- A total of 173,000 supporters on site
- More than 46 million unique viewers watching online – 35% more than IEM Katowice 2016
- 55 million fans following on social – including an awesome live stream on Twitter – compared with 30 million last year. During the finals, #iem was tweeted 100 times a minute!
- …340,000 unique viewers immersed in the action through SLIVER.tv’s 360 Virtual Reality (VR) live stream – up 200% from IEM’s first VR stream from Oakland in November 2016.
This massive global engagement highlights how quickly esports is becoming the sport of the 21st century. In fact, IEM Katowice, with its $650,000 prize pool, was ESL’s most broadcasted event ever, with 70 digital and linear partners producing and distributing content in 19 languages.
MTG owns some of the world’s largest esport league and event operators. Our portfolio businesses have many more amazing esports events lined up this year – next up is DreamHack Austin on April 28-30, before IEM conquers a brand-new continent on May 6…
MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).