MTG wins rights to Lennox Lewis / Mike Tyson fight

April 29 2002

MTG WINS RIGHTS TO LENNOX LEWIS / MIKE TYSON FIGHT

Modern Times Group MTG AB, the international media group, today
announced that it has acquired the Scandinavian TV broadcasting rights
to the “Fight of the century” between Lennox Lewis and Mike Tyson on
Saturday 8th June. Viasat Broadcasting will be selling tickets to watch
the World Championship fight live and exclusive on Viasat Ticket, MTG’s
dedicated Pay per view TV channel.

Mike Tyson and Lennox Lewis are two of the greatest boxers of the
century. Lennox Lewis is putting his three World Heavyweight
Championship belts at stake – the WBC, IBF and IBO titles, in the most
eagerly awaited fight since Boxing’s historic ‘Rumble in the Jungle’ and
‘Thriller in Manila’. Viasat will use its exclusive rights to broadcast
not only the actual fight but also the pre-fight build-up including
guest interviews, background profiles, information and statistics,
highlights of the two fighters extraordinary careers to date, footage of
other historic title fights and much, much more. The fight will only be
available to Viasat’s digital Pay-TV satellite customers on the Viasat
Ticket channel.

Viasat Broadcasting set a new Nordic Pay per view buy-rate record last
October when over 75,000 pay per view tickets were sold to Viasat Pay-TV
subscribers to watch the fight between Mike Tyson and Danish veteran
Brian Nielsen. The fight attracted over 400,000 viewers in total.

Hans-Holger Albrecht, President and CEO of MTG, commented: “This is one
of the biggest sporting events of the decade and we are thrilled to be
able to offer it to Viasat digital subscribers exclusively. Not only
will this increase the average revenue per user but also significantly
raise the profile of the unparalleled reach of Viasat Pay-TV channels in
the Nordic countries and Hungary.”
For further information, please visit
www.mtg.se, email info@mtg.se, or contact:
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8
562 000 50
Matthew Hooper, Investor & Press Relations tel: +44 (0) 20
7321 5010
Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and Pay TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).

Modern Times Group MTG AB
Skeppsbron 18, Box 2094, SE-103 13 Stockholm, Sweden
Tel. +46 8 562 000 50 Fax. +46 8 20 50 74 (Publ) Registration No. 556309-
9158
www.mtg.se


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The following files are available for download:
http://www.waymaker.net/bitonline/2002/04/29/20020429BIT01380/wkr0001.doc
http://www.waymaker.net/bitonline/2002/04/29/20020429BIT01380/wkr0002.pdf

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