- MTG acquires exclusive media rights to 2020 EHF European Handball Championship
- World-class handball action to be shown on free-TV, Viasat and Viaplay in Sweden, Norway, Denmark and Finland
The women’s 16 team tournament will be hosted by Denmark and Norway, while the men’s 24 team tournament will take place in Sweden, Austria and Norway.
Matches will be broadcast on MTG’s video streaming service Viaplay and Viasat pay-TV channels in Sweden, Norway, Denmark and Finland. Matches involving the Nordic teams, as well as the semi-finals and final, will be shown on MTG’s free-TV channels in each country. The coverage will also include local commentary, studio interviews, feature programming and highlights shows.
The 2016 women’s EHF European Handball Championship is currently taking place in Sweden, and is being broadcast by MTG in Sweden and Norway. MTG also holds the rights to the 2018 competition.
Peter Nørrelund, MTG EVP and CEO of MTG Sport: “Handball attracts large and loyal audiences in the Nordic region. The current women’s championship in Sweden is getting massive attention, and in 2018 and 2020 we will make the championships more broadly available than ever before – enabling as many fans as possible to watch live and on any device.”
Stephan Herth, Executive Director Summer Sports at Infront: “Handball and EHF Euro are extremely important and popular in the Nordic countries hence the digital, highly engaged sports fans want access both to the best sport and to world-class commentary and production – whether in front of your UHD TV at home, or on the go with your mobile. MTG’s multi-platform offering and expertise represent the perfect response to these requirements.”
MTG broadcasts more than 30,000 hours of high quality live sport every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, English Premier League, Formula One, NFL American football, boxing, UFC and golf. In addition to the EHF European Handball Championship, MTG also holds the rights to the EHF Cup and EHF Champions League until 2021.
MTG Sport brings millions of fans closer to the sports they love. Through our TV channels and streaming services, our customers can enjoy the world’s very best live sporting action – every goal, every touchdown, every time. MTG Sport is part of MTG, a leading international digital entertainment group. We are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.