MTG to broadcast Swedish Public Service TV channels

March 31 2003

MTG TO BROADCAST SWEDISH PUBLIC SERVICE TV CHANNELS

Modern Times Group MTG AB, the international media group, today
announced that its Viasat Broadcasting division has signed a ground
breaking agreement with the Swedish state broadcaster to make the SVT
channels available on the Viasat digital pay-TV platform for the first
time. The five SVT channels will be broadcast via satellite to all of
Viasat’s digital basic and premium subscribers in Sweden from Wednesday
evening. The agreement runs for five years.

‘SVT1’ and ‘SVT2′, ’24’, ‘The Children’s Channel’ and ‘SVT Extra’ will
be included in Viasat’s digital ‘Gold’, ‘Silver’ and ‘Basic’ pay-TV
packages. The channels will be distributed via the NSAB SIRIUS
satellite. In addition, SVT has also announced that it plans to launch
local news programming on SVT2 in a year’s time, enabling viewers to
watch 11 regional news programmes. Viasat will also carry this
additional programming in its digital TV packages.

“Viasat is now clearly the most attractive package on the market,
combining the strength of the well established public service channels,
Viasat’s 10 mass market and niche commercial entertainment channels, and
a portfolio of twenty of the world’s leading third party pay-TV
channels. The SVT channels are a significant addition to the Viasat
platform, and follow hard on the heels of the inclusion of the world’s
leading family entertainment channel – The Disney Channel. SVT1 was the
most watched television channel in Sweden in 2002 and the SVT channels
recorded a combined share of viewing in Sweden of 43%. SVT broadcast 93
of the top 100 most watched programs in Sweden last year,” commented
Hans-Holger Albrecht, President and CEO of MTG.

“This announcement clearly marks a critical point in the development of
the multi-channel digital TV environment in Scandinavia, with the state
channels now available throughout Sweden on digital satellite and
terrestrial television”, Hans-Holger Albrecht continued.

Christina Jutterström, CEO of Sveriges Television, commented: “This
cooperation satisfies a strong demand for our channels from Viasat’s
viewers. Each public service channel will now be available on both
Swedish satellite TV platforms. Every TV household that chooses to
receive digital TV via satellite will now have access to all SVT
channels. We are also especially pleased that the regional broadcasts
will be included in a year’s time”.

For further information, please visit www.mtg.se, email info@mtg.se, or
contact:

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group is a leading vertically integrated media group with
broadcasting, production, publishing and media services businesses,
operating in more than 30 countries around the world. MTG is the largest
Free-and Pay- TV operator in the Nordic & Baltic region, and also has
Free-TV operations in Russia and Hungary. MTG is the largest commercial
radio broadcaster in Northern Europe, the global market leader in DVD
subtitling and dubbing, and a leading international Reality-TV
production house.

MTG’s ‘A’ and ‘B’ shares are traded on the Stockholmsbörsen ‘O-list’ and
its ‘B’ share ADRs are listed on Nasdaq.

This press release contains certain “forward-looking statements” with
respect to our expectations and plans, strategy, management’s
objectives, future performance, costs, revenues, earnings and other
trend information. It is important to note that our actual results in
the future could differ materially from those anticipated in forward-
looking statements depending on various important factors. Please refer
to the documents we have filed with the U.S. Securities and Exchange
Commission under the U.S. Securities Exchange Act of 1934, as amended,
including our most recent annual report on Form 20-F, for a discussion
of certain of these factors.

All forward-looking statements in this press release are based on
information available to us on the date hereof. All written or oral
forward-looking statements attributable to Modern Times Group, any
Modern Times Group members or persons acting on our behalf are expressly
qualified in their entirety by the factors referred to above. We do not
intend to update these forward-looking statements.


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The following files are available for download:
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http://www.waymaker.net/bitonline/2003/03/31/20030331BIT01290/wkr0002.pdf

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