MTG strikes content deal with Maker Studios

September 4 2014

Modern Times Group MTG AB (publ.), the international entertainment group, today announced that it has signed a content distribution agreement with next-generation media brand Maker Studios, a wholly-owned subsidiary of The Walt Disney Company. MTG will distribute Maker’s content on its advertising funded online video services across Scandinavia, the Baltic States, Czech Republic, Hungary and Bulgaria.

Maker Studios is the world’s largest provider of online video content for millennials (13-34 year olds) — its network of 55,000 channel partners has garnered over 550 million subscribers, generating more than 8.5 billion monthly views. Maker is home to global YouTube stars such as PewDiePie, whose channel has over 30 million subscribers and nearly 6 billion total video views. The Maker network also includes the popular series Epic Rap Battles of History, along with additional content creator partners such as John Bain aka Total Biscuit and Bad Lip Reading.

Sam Wick, Executive Vice President of Business Development & Operations and General Manager of Enterprise at Maker Studios, commented: “The Maker platform has a global reach and large international following, with 70 percent of our audience based outside the U.S. We are dedicated to delivering our millennial-focused content in organic ways for international markets. As an industry leader in global entertainment, MTG is a perfect partner for us as we look to expand our offerings for international viewers online.”

Jakob Mejlhede, MTG Senior Vice President Acquisitions & Programming, commented: “It is all about making relevant content available digitally on multiple platforms so that our audiences can enjoy even more varied entertainment experiences. Maker has some of the strongest online properties around so this is a great addition to our offering.”

Jørgen Madsen Lindemann, MTG President and CEO, commented: “This deal is the first-of-its-kind for MTG and another example of what we mean by shaping the future of entertainment. This deal follows our acquisition of a stake in Splay, the largest multichannel network in the Nordics, and of NetInfo, which operates the largest video-sharing service for local content in Bulgaria. We now have online catch–up free-TV services in a total of nine countries and our leading subscription video on demand provider, Viaplay, is available in six countries. Our commitment to expanding our digital footprint and offering is clear and securing great content through long term partnerships is key to this.”

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