LNT generated revenues of less than EUR 7 million, and an EBITDA loss for the first nine months of 2011. Launched in 1996 and headquartered in Riga, LNT broadcasts a broad range of locally produced and internationally acquired entertainment content, as well as news coverage and movies.
MTG’s existing free-TV operations in Latvia comprise the TV3, 3+ and TV6 channels.
Upon completion of the transaction, MTG will assume full operational control of the business and consolidate LNT’s results in its accounts. The results will be reported within the Viasat Broadcasting business area as part of the Group’s Baltic activities in the Free-TV Emerging Markets operating segment.
Hans-Holger Albrecht, President and CEO of MTG, commented: “MTG is a growth company and we consistently seek opportunities to build our existing market positions and establish new ones. LNT is such an opportunity and would be an excellent fit with our existing operations in Latvia and across the region. LNT’s channel portfolio complements our own offering, which we have developed over the past 14 years, and this transaction would enable us to provide viewers with an even greater variety and quality of Latvian and Russian language programming. With one of our two play-out facilities now located in Riga, we are committed to continuing to invest in Latvia and the Baltic region as the advertising markets stabilise and return to growth.”