July 5 2004


Modern Times Group MTG AB, the international media group, today
announced the sale of SDI Media to private equity group Warburg Pincus
for US$ 60 million in cash. The transaction gives rise to a net gain of
approximately SEK 400 million.

The disposal is in line with MTG’s focus on its core broadcasting and
directly related assets in Scandinavia and Central and Eastern Europe.
The sale completed today and the operating results for SDI Media will be
consolidated in MTG’s operating results for the period ended 30 June
2004. SDI Media will continue to provide subtitling and dubbing services
to MTG’s Viasat Broadcasting channels in Scandinavia and Central and
Eastern Europe.

SDI is the world’s leading voice localization business, providing
subtitling, dubbing and translation services to broadcasters and TV
channels in countries across the US, Europe, Asia and the Middle East.
SDI has a 60% share of the global market for the subtitling of Hollywood
studio DVD feature releases. The first SDI business was acquired in
Sweden in 1990 in order to provide subtitling services for Viasat
Broadcasting’s TV3 channel in Scandinavia. SDI subsequently expanded
into 15 countries around the world and generated revenues of SEK 353.6
million and operating income of SEK 48.5 million in 2003.

Hans-Holger Albrecht, President and CEO of MTG, commented: “SDI Media
has been a tremendous success story for MTG. We have successfully
exported the business model and SDI has become a world market leader.
However, our strategic focus is on the development of our broadcasting
assets and we have therefore disposed of this non-core asset”.

For further information, please visit, email, or
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Press Enquiries tel: +44 (0) 20 7321 5010

MTG is an international media group with operations in more than 30
countries around the world and principal broadcasting businesses in
Scandinavia, the Baltic States, Hungary and Russia. MTG is the largest
Free-to-air and Pay-TV operator in the Nordic and Baltic regions and the
largest commercial radio operator in Northern Europe. MTG’s Viasat
channels reach over 50 million people in 14 countries every day and MTG
Radio’s stations reach 3 million daily listeners. The Viasat
Broadcasting DTH satellite TV platform offers digital multi-channel TV
packages of over 50 own-produced and third party entertainment channels.
MTG is a leading European direct response TV network operator,
broadcasting home shopping channels into 100 million homes in 52
countries, as well as one of the world’s leading originators and
producers of Reality TV formats.

Modern Times Group MTG AB class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB).

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