MTG secures ATP tennis rights for Sweden and Norway

September 25 2017

MTG has acquired the exclusive Swedish and Norwegian media rights to the ATP World Tour Masters 1000 and the season-ending ATP World Tour Finals until 2019. Fans can experience 10 world-class ATP tennis tournaments every year on MTG’s video streaming service Viaplay and pay-TV channels – next up is the Shanghai Masters on 7-15 October.

  • MTG to show ATP World Tour Masters 1000 and ATP World Tour Finals on its video streaming service Viaplay and pay-TV channels, with selected matches on MTG’s free-TV channels
  • ATP World Tour Finals is the most prestigious competition in tennis after the Grand Slams
  • MTG also holds rights to October’s Stockholm Open

Every November, the world’s top eight tennis players meet in London’s O2 Arena for the ATP World Tour Finals – the sport’s most prestigious competition after the four Grand Slams. This is the culmination of the ATP World Tour Masters 1000, which is a nine-stop, year-round global tour for the very best singles and doubles competitors in the men’s game.

From October 2017, both competitions will be shown in Sweden and Norway exclusively on MTG’s video streaming service Viaplay and pay-TV channels, with selected matches on MTG’s free-TV channels.

Peter Nørrelund, MTG EVP and CEO of MTG Sport: “The ATP World Tour Masters 1000 serves up exceptional tennis throughout the year, while the ATP World Tour Finals are a thrilling season-ender. With legends Roger Federer, Rafael Nadal and Novak Djokovic battling young guns like Alexander Zverev Jr., Dominic Thiem and Grigor Dimitrov, tennis has never been so exciting. MTG is the unrivalled home of premium sport and these latest rights highlight the amazing range of our coverage.”

In addition to the ATP World Tour Masters 1000 and ATP World Tour Finals, MTG also holds the Swedish rights to the 2017 Stockholm Open (men’s singles and doubles), which takes place on 15-22 October.

MTG broadcasts more than 50,000 hours of high quality live sport every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, English Premier League, La Liga, Formula One, NFL American football, boxing, UFC and golf.

****

NOTES TO EDITORS

MTG Sport brings millions of fans closer to the sports they love. Through our TV channels and streaming services, our customers can enjoy the world’s very best live sporting action – every shot, every goal, every touchdown, every putt, every punch, every lap, every time. MTG Sport is part of MTG, a leading international digital entertainment group. We are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

Contact us:
press@mtg.com (or Tobias Gyhlénius, Head of Public Relations; +46 73 699 27 09)

Download high-resolution photos: Flickr

Follow us:
mtg.com / Facebook / Twitter / LinkedIn / Instagram / YouTube

We use cookies to analyse our traffic and render this website more user friendly.
×