MTG radio well ahead of competitors

October 18 2002

MTG RADIO WELL AHEAD OF COMPETITORS

Modern Times Group MTG AB, the international media group, today
announced that its radio stations have a combined commercial share of
listening of 35% in Sweden and reach more than 1 million listeners each
day, according to the latest figures from official industry research
company RUAB. RIX FM has consolidated its position as the largest
commercial radio network in Sweden with a 27% share of commercial
listening and 755,000 daily listeners.

RIX FM now has a national daily reach of 15.8% of listeners in the
target age range of 20-39 year olds, which is significantly higher that
its closest commercial rival’s reach of 10.2%. RIX FM similarly leads
the market in terms of female listeners in the same age group with a
16.1% reach, higher than state-owned channel P3’s 14.1%. RIX’s morning
show ‘RIX MorronZoo’ continues to grow in popularity and now has 358,000
daily listeners, only slightly behind its state-owned rival’s programme
in the important drive-time breakfast slot.

Lugna Favoriter and Power Hit Radio have maintained their positions as
the two largest stations in Stockholm, with a combined total of 265,000
daily listeners. RIX FM has also increased its number of daily listeners
in Stockholm by 37% to an all time record of 70,000. Lugna Favoriter has
also already become Gothenburg’s largest radio station only 8 months
after its launch, and now attracts 80,000 daily listeners.

Hans-Holger Albrecht, President and CEO of MTG, commented: “These are
fantastic results. They demonstrate our market leadership and the ever-
increasing popularity of our radio programming. The national network and
local stations are building further on their market leading positions,
and our radio operations are all highly operationally leveraged to
improvements in the advertising market”.

For further information, please visit www.mtg.se, email info@mtg.se, or
contact:
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Relations tel: +44 (0) 20 7321 5010

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and pay-TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).


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http://www.waymaker.net/bitonline/2002/10/18/20021018BIT00270/wkr0002.pdf

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