The signed agreements include the PGA European Tour, the World Golf Championships, Ryder Cup, The Open, US PGA Championship, The Asian Tour, and the women´s British Open. The Group has already secured the exclusive broadcasting rights to the PGA Tour until 2015.
The Group’s golf rights are broadcast on Viasat’s premium pay-TV channel Viasat Golf, which is made available through the Viasat satellite platforms in Scandinavia and the Baltic countries and the Group’s third-party networks offerings in Sweden, Norway, Denmark and Finland, as well as through the Viaplay service in Sweden, Norway, Denmark and Finland.
Hans-Holger Albrecht, President and CEO of MTG, commented: “We are delighted to be able to extend our exclusive broadcasting rights to these key golf tournaments. Viasat Golf is the leading provider of golf coverage in the Nordic and Baltic regions, and we are proud to continue providing our subscribers with the very best worldwide golf coverage.”
The broadcasting rights were acquired through IMG Nordic.
Kristian Hysén, Senior Vice President of IMG Nordics commented: “Viasat Golf offers a world class golf channel and the respective rights owners are very pleased to continue with the cooperation for an extended period.”