The rights include the annual UEFA Super Cup match in August between the winners of the previous year’s UEFA Champions League and UEFA Europa League, from 2015 to 2018.
MTG operates four free-TV channels in Sweden, two in Norway (a third free-TV channel – TV6 – will be launched on 21 November), and three in Denmark. In total, the Group offers nine premium pay-TV sports channels in Scandinavia, all of which can also be viewed in high definition. Sports content is also offered on the Viaplay online pay-TV service, which is available on internet connected devices such as personal computers, tablets, smart phones and smart TVs.
MTG already holds the exclusive broadcasting rights to the UEFA Champions League until the end of the 2014/2015 season and is the only broadcaster anywhere to have had all rights through the complete history of the tournament, since the start in 1992.
The championship starts in September each year, with 32 teams playing home and away legs in an eight group round robin system. The knock-out stages are then played in the next year and start with the round of 16, with the final taking place in May. The May 2013 final at Wembley Stadium in London was the first to be contested between two German clubs, with Bayern Munich defeating Borussia Dortmund 2–1. The game was watched by a global TV audience of 360 million people.
The rights have been acquired via TEAM Marketing, which is UEFA’s worldwide agent for the exploitation of commercial rights to the UEFA Champions League.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “The UEFA Champions League is simply the world’s number one international club football championship, and is massively popular with football fans in Scandinavia and around the world. The championship features the top players and managers of the top clubs in Europe, and is recognised as the leading competition of its type. It is therefore a great moment for us to continue to be able to bring our viewers and customers the very best in international football for what will be 26 straight years! We have built a highly successful partnership with UEFA and TEAM and look forward to building this brand and tournament further for three more years.”