MTG launches

April 30 2002


Modern Times Group MTG AB, the international media group, today
announced that it has started selling DVDs on the internet under the

MTG’s Modern Interactive business area has launched the new internet
site today and is already selling a catalogue of the latest blockbusters
and more than 1000 DVD films in total. The market for DVDs has grown
exponentially over the last years, with revenues from the sale of DVDs
increasing by 121% in 2001 to US$ 28 million in Sweden alone. DVDON.COM
builds on the highly successful CDON.COM internet retail site, and will
similarly also offer CDs and electronic games.

Hans-Holger Albrecht, President and CEO of MTG, commented: “We have
already developed CDON into the second largest internet CD shop in
Scandinavia, with relatively low levels of investment. DVD is the
fastest growing electronic product in history and we expect to emulate
the success of CDON given the knowledge that we have acquired through
the development of our profitable internet retailing business.”

For further information, please visit, email, or

Hans-Holger Albrecht, tel: +46 (0) 8 562 000 50
President & CEO

Matthew Hooper, Investor & tel: +44 (0) 20 7321 5010
Press Relations

Modern Times Group MTG AB has six business areas: Viasat Broadcasting
(free-to-air and pay TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce, and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the Nasdaq National Market in New York (symbol: MTGNY).

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