The move follows the acquisition of the exclusive broadcasting rights to the Swedish HockeyAllsvenskan league for the next 4 years. HockeyAllsvenskan is one of the most popular sports leagues in Sweden and the rights include the regular season as well as qualification matches for the Elitserien premier league.
Viasat has also successfully prolonged its exclusive broadcasting rights to the KHL for another 3 years. The KHL international ice hockey league brings together 21 teams from Russia and one team each from Latvia, Belarus and Kazakhstan. At least 64 KHL games will be broadcast on Viasat Hockey each season, including the 18 play-off games and the All-star game.
Hans-Holger Albrecht, President & CEO of MTG, commented: “This launch is the latest in a series of launches of highly popular localised sports channels, and reflects our strategy to provide the very best in local and international sports content to viewers. Viasat Hockey will sit alongside our Viasat Sport, Viasat Fotboll and Viasat Motor thematic pay-TV channels in Sweden, and we now have 12 local market sports channels in 16 countries across Europe.
For further information, please visit www.mtg.se or contact:
Hans-Holger Albrecht, President & CEO
Tel: +46 (0) 8 562 000 50
Investor & Analyst Enquiries:
Matthew Hooper: +44 (0) 7768 440 414
Bert Willborg +44 (0) 791 2280 850