MTG broadcasts Premier League matches on its Diema and Diema 2 channels in Bulgaria, and the top matches from the current season have attracted a 15 to 20 per cent commercial audience share amongst male viewers over the age of 15. MTG broadcasts live coverage of 228 matches over the season, as well as weekly shows featuring highlights, profiles, interviews and analysis.
The extension of the Premier League broadcasting rights follows the extension of the broadcasting rights to the UEFA Champions League in Bulgaria and agreements with a number of Hollywood studios, including the renewal of the agreement with NBC Universal International Television Distribution, and new agreements with Disney-ABC-ESPN Television and Paramount Pictures Global.
MTG’s Bulgarian TV operations include Nova TV, the country’s second largest channel, and the Diema and MM channels. The five channels had a combined 32.4% commercial share of viewing amongst 18 to 49 year olds in the third quarter of 2009.
Hans-Holger Albrecht, President & CEO of MTG, commented: ”The increase in our audience share over the past year clearly demonstrates the popularity of the programming on our channels. The extension of the Barclays Premier League rights and the signing of the Hollywood studio deals will further strengthen our schedules, and ensure that we can continue to offer viewers the very best in high quality entertainment.”
Premier League Chief Executive, Richard Scudamore, added: “We are extremely pleased to have sold our broadcast rights to MTG and are entirely confident that they will continue to provide excellent coverage of the Barclays Premier League to our many fans in Bulgaria.”