MTG’s sustainability and responsibility work in 2014 included the launch of the ‘Game Changers’ campaign with the Reach for Change foundation. The campaign, which is being repeated in 2015, has introduced positive change to the lives of over 38,000 children in 10 countries through local social entrepreneurship initiatives.
The objective set back in 2010 of reducing MTG’s overall energy consumption per employee by 23% by 2015 has been achieved already, and actually outperformed with a 33% reduction in this key indicator by the end of 2014 following improved efficiency levels and increased environmental awareness.
“As our digital platforms continue to grow, our focus on our digital priorities also increases. Data and customer protection and privacy are at the top of our agenda, alongside child protection and freedom of expression and of the media. A lot has been achieved across the organization in 2014 and we have even higher aspirations for 2015. This is down to the actions of our people in each local market as well as a number of priority group wide initiatives. ”
Jørgen Madsen Lindemann, MTG President and CEO