TV 2 Sport was launched in April 2007 by MTG and TV 2 Denmark as a joint venture company and has to date been operated independently of both MTG and TV 2 Denmark. The company broadcasts the TV 2 Sport and TV 2 Sport HD channels, as well as the TV 2 Sport Premier League channel in SD and HD. The channels have together offered a wide range of premium sports content including football from Superligaen, the Barclays (English) Premier League, UEFA Champions League, and the FIFA World Cup qualifiers; NFL American football; the Danish men’s and women’s Handball championships; ice hockey from the NHL and the Danish league; as well as coverage of tennis, cycling, golf and other sports events. The channels are available, alongside the Viasat Golf channels (SD and HD), on the Viasat satellite pay-TV platform, as well as on third party cable, IPTV and terrestrial networks. The TV 2 Sport channels have a Danish TV household penetration of up to approximately 50%.
The Group will now assume full management and operational control of TV 2 Sport and fully consolidate the results of the business in its accounts with effect from 1 January 2013. The results for TV 2 Sport have previously been included on a proportional basis in the ‘Central operations, eliminations & other businesses’ reporting line within the Viasat Broadcasting business area in the Group’s segmental reporting matrix, net of internal sales and cost eliminations, and will from 1 January 2013 be fully consolidated and included in the ‘Pay-TV Nordic’ reporting line, net of internal sales and cost eliminations, within the Viasat Broadcasting business area in the matrix, with prior periods reported as before on a proportional basis but within the ‘Pay-TV Nordic’ reporting line.
TV 2 Sport reported total revenues of DKK 347.7 million for the full year 2011 and DKK 256.3 million for the first nine months of 2012, with total operating profits (EBIT) of DKK 16.8 million and DKK 22.6 million for the two respective periods. Under the new reporting structure to be adopted from Q1 2013, whereby the segmental reporting for prior periods will comprise 50% of TV 2 Sport’s results, net of internal sales and cost eliminations, MTG will include the Swedish krona equivalent of DKK 102.3 million of TV 2 Sport net sales and DKK 11.3 million of TV 2 Sport operating profit (EBIT) for the first nine months of 2012 in the ‘Pay-TV Nordic’ line of the Group’s segmental reporting matrix. The same line for the full year 2011 would have included the Swedish krona equivalent of DKK 137.9 million of TV 2 Sport net sales and DKK 8.4 million of TV 2 Sport operating profit (EBIT).
Jørgen Madsen, President and CEO of MTG, commented: “This acquisition reflects the success of the TV 2 Sport operation and further enhances our market leading SD and HD sports coverage. It is clear that our pay-TV sports channel and content offering, when also combined with the sports coverage on our free-TV channels including TV3+, is the most comprehensive in the market and is available to subscribers on multiple TV distribution platforms.”
“This consolidation is not included in our previously provided full year 2013 earnings outlook statement for our Nordic pay-TV operations and will increase segment sales in 2013. It does not however alter the previously provided full year 2013 segment operating profit (EBIT) margin expectations.”