Darik News operates a wide range of websites including news site dariknews.bg; sports news site gong.bg; and weather site vremeto.bg. Net Info operates the email platform abv.bg with approximately 3.5 million users; video clip site vbox7.com; sports news site sportni.bg; weather site sinoptik.bg; and entertainment news site edna.bg. The combined Darik News and Net Info websites generated over 750 million monthly page views during the second quarter of 2013, and had almost 3 million individual monthly users. The combined company generated pro forma total revenues of EUR 4.2 million (approximately SEK 36 million) and was profitable for the full year 2012.
The transaction is subject to regulatory approval and certain other terms and conditions. The Group would consolidate the assets within its Bulgarian free-TV operations, which are part of the Group’s Free-TV Emerging Markets business, upon completion of the transaction.
The acquisition complements MTG’s current Bulgarian operations, which consist of five linear TV channels, the Nova Play advertising funded video on demand website and the Nova News and Nova Sports news sites. The Operations are expected to generate both operational and financial synergies for the Group. The acquisition will also enable MTG to offer new and innovative entertainment solutions to Bulgarian customers, across multiple platforms. The Group’s Bulgarian media house is the second largest in Bulgaria, and had a combined commercial audience share of 32.5% in the 18-49 target audience in the second quarter.
The acquisition is part of MTG’s digital MTGx strategy, which aims to accelerate digital expansion and innovation. It does not only enable MTG to accelerate the growth of its broadcasting and online entertainment businesses in Bulgaria, but also provides a broad platform for continued digital expansion in the region.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “The acquisition of the Darik News and Net Info operations is a key milestone in the development of our Bulgarian presence. It significantly expands our overall customer proposition in Bulgaria, and will enable us to leverage our content in new and innovative ways across a number of popular platforms, to reach more people than ever before with the entertainment of their choice. We will also be able to extend our advertising proposition and reach, and to offer advertisers more extensive and finely tuned products than ever before.”