MTG has acquired the rights from Medge Consulting, which holds the rights to the Barclays Premier League in the Nordic region.
MTG will broadcast Premier League matches from the start of the 2010/11 season in August until the end of the 2012/13 season, on its Viasat Fotboll, Viasat Sport & Viasat Sport HD pay-TV channels and on a new dedicated Viasat Premier League HD channel. MTG will broadcast live coverage of a minimum of 228 matches each season, on every weekend from August to May, as well as weekly shows featuring highlights, profiles, interviews and analysis. Viasat’s sports channels are available on the Viasat satellite platform in Sweden, as well as through all major third party IPTV and cable networks. The Viasat Premier League HD channel will be made available on the Viasat satellite platform.
Viasat Broadcasting’s extensive portfolio of football rights currently includes the UEFA Champions League, the French League, the English FA Cup, and Chelsea and Manchester United’s club TV channels. Viasat also has the the broadcasting rights to the home matches of Italian Serie A teams – Inter Milan, AC Milan, Juventus, Fiorentina, Genoa, Roma, Cagliari, Lazio, Catania and Bologna.
MTG’s other dedicated sports channels in Sweden comprise Viasat Motor, Viasat Hockey, and Viasat Golf. While Viasat Golf is a standalone channel, the other five sports channels are available as part of Viasat’s sports and premium pay-TV packages.
Hans-Holger Albrecht, President & CEO of MTG, commented: “England’s Premier League football is one of the world’s leading sports properties. It attracts large television audiences around the world and is the perfect addition to our already strong line-up of premium sports coverage. There is huge interest in English football in Sweden and a tradition of close links with the English league.”
“The deals struck regarding the Premier League rights across the Nordic region will change the broadcasting landscape in terms of premium sports coverage. We have demonstrated our ability to secure key rights because of our unique offering of free-TV and pay-TV channels on multiple distribution platforms. Viasat clearly provides viewers with the best mix of premium sports content available in the market.”
Richard Scudamore, Chief Executive of the FA Premier League, added: “Medge Consulting’s successful sub-license agreement with Viasat for the Swedish market is further proof of the popularity of the Barclays Premier League in the Nordic region. We are extremely confident that Viasat will broadcast Barclays Premier League football in a comprehensive and innovative manner.”
Peter Liljestrand of Medge Consulting commented: “We are very excited to have signed this ground breaking agreement with Viasat, and look forward to continued close cooperation over the coming years.”