Raduga TV was launched in February 2009 and had 70,000 active subscribers as at 31 December 2009. The platform offers a package of more than 50 TV channels, including a wide range of Russian channels, as well as the localised versions of leading international channel brands such as Discovery Channel Russia, Eurosport Russia, National Geographic and Jetix. The package also includes Viasat Broadcasting’s Viasat History, Viasat Explorer, TV1000 Russian Kino, TV1000 East and TV1000 Action East channels. Russian networks CTC, Domashny and DTV, which are operated by CTC Media, Inc., are also available on a free-to-air basis on the platform together with a number of other Russian free-TV channels. MTG owns 39.4% of CTC Media, Inc.
The Raduga TV channel package is priced at RUB 300 (approximately USD 10) per month on a three or six month pre-paid contract basis. The channels are encrypted with the Irdeto conditional access system and made available through the Asian Broadcasting Satellite ABS-1 (75° East) Northern Beam, which covers more than 90% of the Russian Federation and is managed by Russian satellite operator GeoTelecommunicatons (GT). Subscriptions can be purchased from retailers across Russia.
The remaining 50% interest in Raduga has been retained by Continental Media S.A. The two owners will share management control of Raduga, which will be proportionately consolidated by MTG and reported in the Group’s ‘Pay-TV Emerging Markets’ business segment within the Viasat Broadcasting business area.
Viasat Broadcasting will now provide DTH satellite TV services in a total of nine countries – Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Ukraine and Russia – and distribute its Viasat branded channels via third party operators in 25 countries across Central and Eastern Europe and in the US. The nine platforms have over one million subscribers. The pay-TV channels had attracted over 39 million subscriptions as at 31 September 2009.
Hans-Holger Albrecht, President and CEO of MTG, commented: “We are delighted to have forged this strong partnership to develop a competitive pay-TV distribution platform in Europe’s largest market by number of TV households. Our Viasat channels are already well known by subscribers across Russia. We are an integrated TV broadcaster, operating free and pay-TV businesses across multiple markets, and Russia is one of the most attractive pay-TV markets in the world”.