MIPTV 2017: MTG’s storytelling goes global

April 11 2017

A record-breaking keynote, international deals and the world’s first OTT commissioning club – our stories truly pushed back frontiers at MIPTV in Cannes.

New technology, new formats and new consumer behaviours – as our President and CEO Jørgen Madsen Lindemann explained in his Media Mastermind MIPTV 2017 keynote, this is a global storytelling revolution.

A MIPTV 2017 keynote has never before reached such a large online audience, and like all the best stories, you can listen to this one again and again:

Our next Viaplay Original, ‘Veni Vidi Vici’ was one of 12 finalists in the prestigious MIPDrama Screenings. No prize this time from the international jury (we came, they saw, we nearly conquered…), but we announced a global distribution deal for the series with DRG. Viewers can expect an amazing experience when ‘Veni Vidi Vici’ premieres exclusively on Viaplay on April 13:

Big interest from potential buyers – here, writer and co-star Rafael Edholm and Jakob Mejlhede, MTG EVP and Head of Programming and Content Development, meet the press:

Jakob Meljhede and Rafael Edholm

We also joined Atrium TV, a global commissioning club that will create premium drama content for regional OTT services. Chaired by Sir Howard Stringer, the former President & CEO of Sony, Atrium already has some amazing projects underway – here’s Variety’s take.

Atrium TV

Jørgen Madsen Lindemann, Jeremy Fox, Sir Howard Stringer and Jakob Mejlhede Andersen launch Atrium TV

There’s more: Zoomin Studios – the format creation division of Zoomin.TV, our global digital video network – announced that its ‘All for Adrenaline’ show will launch on MTG’s broadcast networks. The series follows free-climber and YouTube star James Kingston, and shows how a huge online success can engage linear audiences too.

In summary, MTG @MIPTV was all about amazing storytelling that travels across screens, formats and countries. Jørgen nailed it in his keynote: MTG is transforming from a traditional national broadcaster into a global digital video entertainer – and as we showed in Cannes, there are no borders, only horizons.

Jørgen Madsen Lindemann @ MIPTV 2017

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MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

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