Internet retail orders doubled

November 20 2002


Modern Times Group MTG AB, the international media group, today
announced that weekly orders on its CDON and DVDON internet retailing
businesses nearly doubled, as a result of several recent campaigns to
customers in Sweden. Total orders for week 46 reached an all time high,
with an average of three products per order, and the substantial growth
in orders added a significant 8,300 first-time customers to the CDON and
DVDON customer database.

Founded in 1998, CDON is Scandinavia’s 2nd largest on-line music
retailer offering a simple and convenient way for consumers in Sweden,
Norway, Denmark, Finland and Holland to purchase from over 100,000 CD
titles at highly competitive prices. In April this year, MTG launched
the brand name selling mainly DVDs on the internet, offering a
catalogue of the latest blockbusters and more than 1,500 DVD titles in

Hans-Holger Albrecht, President and CEO of MTG, commented: “This
dramatic increase in orders demonstrates the ongoing success of MTG’s
internet retailing businesses and the benefits of being able to cross-
promote the two sites and related campaigns through a wide range of
media. An important result of this campaign is the growth in new
customers in the run-up to Christmas”.

For further information, please visit, email,
or contact:
Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group is a leading vertically integrated media group with
broadcasting, production, publishing and media services businesses,
operating in more than 30 countries around the world. MTG is the largest
free-TV operator in the Nordic & Baltic region, the 3rd largest DTH pay-
TV operator in Europe, and has free-TV operations in Russia and Hungary.
MTG is the largest commercial radio broadcaster in Northern Europe, the
global market leader in DVD subtitling and dubbing, and a leading
international Reality-TV production house.

MTG’s ‘A’ and ‘B’ shares are traded on the Stockholmsbörsen ‘O-list’ and
its ADRs are listed on Nasdaq.

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