Extension of exclusive broadcasting rights to ice hockey world championship

October 4 2002


Modern Times Group MTG AB, the international media group, today
announced that Viasat has extended its exclusive rights to broadcast the
IIHF (International Ice Hockey Federation) World Championships and
Division 1 Ice Hockey until 2007. Under the terms of the extended
agreement with KirchSport AG, the exclusive television and marketing
partner for the IIHF, Viasat will continue to cover the matches on its
TV3, 3+ and Viasat Sport channels in Sweden, Denmark, Norway, Estonia,
Latvia and Lithuania.

Viasat digital TV coverage will be broadcast 24 hours a day, enabling
sports fans to follow the progress of the national teams on the TV3, 3+
and Viasat Sport channels as well as three dedicated Hockey Xtra
Hans-Holger Albrecht, President and CEO of MTG, commented: “Viasat
consistently offers viewers the most entertaining TV available,
including exclusive coverage of leading sports events. The extension of
our exclusive rights to the Ice Hockey World Championships, which we
have held for 12 years, continues this tradition. TV3 coverage of this
year’s World Championship generated a record commercial share of viewing
of 32.3% for TV3 in Sweden. TV3 will be the host broadcaster of the
championships in 2006, when they are held in Latvia.”

For further information, please visit www.mtg.se, email info@mtg.se, or

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Investor & Press Relations tel: +44 (0) 20 7321 5010

Modern Times Group, MTG AB has six business areas: Viasat Broadcasting
(Free-to-air and pay-TV channels in nine countries, and the new media
businesses – teletext operations and the Everyday interactive TV,
internet and mobile portals), Radio (local and national networks in five
countries), Publishing (financial news and information services), Modern
Interactive (home shopping, e-commerce and logistics), SDI Media
(subtitling and dubbing services), and Modern Studios (content
production and rights library).

Modern Times Group MTG AB’s class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the NASDAQ National Market (symbol: MTGNY).

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